A manufacturing method of a linerless label web (631, 741) comprising a direct thermal printable face (210, 630, 740) and a pressure sensitive adhesive (220) and designed for on-demand printing for preparation and delivery of orders, wherein the linerless label web comprises multiple label widths and the method comprises
- applying (501) a water based pressure sensitive adhesive (220) on a carrier (610, 700),
- drying/curing (502) the water based pressure sensitive adhesive (220) on the carrier (610, 700),
- transferring (503) the water based pressure sensitive adhesive (220) onto the direct thermal printable face (210, 630, 740),
- arranging a total coverage of the water based pressure sensitive adhesive (220) in cross direction of each label width to be less than 70%, or less than 50%, or less than 30%,
- arranging each label width with non-adhesive areas arranged as continuous stripes in-machine direction of the web on both longitudinal edges of the label width, a minimum non-adhesive area being 10% of total label width in the cross direction of the linerless label web, and
- winding (504) the direct thermal printable face (210) with the dried adhesive (220) thereon into a roll of linerless label web, wherein the multiple label widths of the linerless label web (631, 741) differ in positioning, width and/or number of the machine-direction continuous stripes of the pressure sensitive adhesive (220).