Luminescent emblem

A luminescent emblem, comprising:

• a housing including an opening that is open outward from a vehicle and a reflection surface that reflects visible light;
• a cover closing the opening and including at least one transmissive part that is transmissive to the visible light;
• and
• a substrate accommodated between the housing and the cover, wherein a light source is mounted on the substrate to emit the visible light toward the reflection surface, wherein
• the visible light reflected from the housing toward the cover is transmitted through the at least one transmissive part to illuminate the cover,
• the housing includes a bottom wall portion, an outer peripheral wall portion defining the opening, and a connection wall portion connecting the bottom wall portion and the outer peripheral wall portion,
• the bottom wall portion includes a projection projecting toward the cover,
• the projection includes a flat portion on which the substrate is mounted and an inner peripheral wall portion surrounding the flat portion,
• the at least one transmissive part includes a transmissive part disposed on a peripheral portion of the cover,
• the reflection surface includes
• a primary reflection surface disposed on at least one of a peripheral edge of the flat portion and the inner peripheral wall portion and inclined with respect to an optical axis of the light source to reflect the visible light toward a peripheral side of the housing, and
• a secondary reflection surface disposed on the connection wall portion and inclined with respect to the optical axis to receive and reflect the visible light toward the transmissive part disposed on the peripheral portion of the cover,
• the primary reflection surface includes a first inclined surface and a second inclined surface differing from each other in an inclination angle inclined with respect to the optical axis,
• the first inclined surface is disposed on the peripheral edge of the flat portion and is opposed to the light source in an axial direction in which the optical axis extends,
• the first inclined surface reflects the visible light emitted from the light source along the optical axis toward the secondary reflection surface, and
• the second inclined surface is disposed on the inner peripheral wall portion and reflects the visible light emitted from the light source toward the secondary reflection surface at an emission angle inclined with respect to the optical axis by a first angle.