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US 12,457,050 B2Granted
Advertisement tracking
AssigneeComcast Cable Communications, LLC
InventorsEdward D. Monnerat, Mehul S. Patel
Life of this patent
Estimating the term…
Abstract
Methods, systems, and computer-readable media for determining the efficacy of an advertisement are described herein. A computing device may receive an advertisement from an advertisement server. The computing device may determine advertisement information associated with the presentation of the advertisement. The computing device may initiate a response to the advertisement information. The advertisement information may be sent to the advertisement server.
Claims64
A method comprising:
- causing, by a computing device, output of an advertisement;
- determining that a content item obscures at least a portion of the advertisement being output via a display;
- and
- based on the portion of the advertisement being a certain portion of the advertisement that is restricted from being obscured, pausing the advertisement being output via the display.
1 more element
A method comprising:
- causing, by a first computing device, output of an advertisement;
- determining that a content item obscures at least a first portion of the advertisement being output via a display;
- generating, based on configuration information restricting obscuring of the first portion of the advertisement and permitting obscuring of a second portion of the advertisement, an indication of effectiveness of the advertisement;
- and
- sending, to a second computing device, the indication of effectiveness of the advertisement.
2 more elements
An apparatus comprising:
- one or more processors;
- and
- memory storing instructions that, when executed by the one or more processors, configure the apparatus to:
- cause output of an advertisement;
- determine that a content item obscures at least a portion of the advertisement being output via a display;
- and
- based on the portion of the advertisement being a certain portion of the advertisement that is restricted from being obscured, pause the advertisement being output via the display.
4 more elements
An apparatus comprising:
- one or more processors;
- and
- memory storing instructions that, when executed by the one or more processors, configure the apparatus to:
- cause output of an advertisement;
- determine that a content item obscures at least a first portion of the advertisement being output via a display;
- generate, based on configuration information restricting obscuring of the first portion of the advertisement and permitting obscuring of a second portion of the advertisement, an indication of effectiveness of the advertisement;
- and
- send, to a computing device, the indication of effectiveness of the advertisement.
5 more elements
A system comprising:
- a first computing device;
- and
- a second computing device comprising:
- one or more first processors;
- and
- first memory storing first instructions that, when executed by the one or more first processors, cause the second computing device to send, to the computing device, an advertisement for output;
- wherein the first computing device comprises:
- one or more second processors;
- and
- second memory storing second instructions that, when executed by the one or more second processors, cause the first computing device to:
- cause output of the advertisement;
- determine that a content item obscures at least a portion of the advertisement being output via a display;
- and
- based on the portion of the advertisement being a certain portion of the advertisement that is restricted from being obscured, pause the advertisement being output via the display.
11 more elements
A system comprising:
- a first computing device comprising:
- one or more first processors;
- and
- first memory storing first instructions that, when executed by the one or more first processors, cause the first computing device to send, to a third computing device, an advertisement for output;
- a second computing device comprising:
- one or more second processors;
- and
- second memory storing second instructions that, when executed by the one or more second processors, cause the second computing device to receive, from the third computing device, an indication of effectiveness of the advertisement;
- and
- the third computing device, wherein the third computing device comprises:
- one or more third processors;
- and
- third memory storing third instructions that, when executed by the one or more third processors, cause the third computing device to:
- cause output of the advertisement;
- determine that a content item obscures at least a first portion of the advertisement being output via a display;
- generate, based on configuration information restricting obscuring of the first portion of the advertisement and permitting obscuring of a second portion of the advertisement, the indication of effectiveness of the advertisement for the advertisement;
- and
- send, to the second computing device, the indication of effectiveness of the advertisement.
15 more elements
One or more non-transitory computer readable medium storing instructions that, when executed, cause:
- causing, by a computing device, output of an advertisement;
- determining that a content item obscures at least a portion of the advertisement being output via a display;
- and
- based on the portion of the advertisement being a certain portion of the advertisement that is restricted from being obscured, pausing the advertisement being output via the display.
1 more element
One or more non-transitory computer readable medium storing instructions that, when executed, cause:
- causing, by a first computing device, output of an advertisement;
- determining that a content item obscures at least a first portion of the advertisement being output via a display;
- generating, based on configuration information restricting obscuring of the first portion of the advertisement and permitting obscuring of a second portion of the advertisement, an indication of effectiveness of the advertisement;
- and
- sending, to a second computing device, the indication of effectiveness of the advertisement.
2 more elements
Dependencies are inferred from the claim text.