Actionable widget cards

A system comprising;

• at least one processor;
• a message system running on said at least one processor to create, update and transfer an actionable widget card (AWC) associated with a product, said message system comprising:
• a database to store parameters for said actionable widget card and pre-defined rules concerning card definitions, a product classification taxonomy and collected business intelligence (BI) related to said product;
• wherein said business intelligence comprises at least one of:
• pricing data, product views and sales results;
• an insight analyzer to at least analyze said business intelligence to generate business insights for said actionable widget card about said product, said insights comprising at least one of:
• design recommendations, site content recommendations, and targeted promotions to improve sales for said product;
• at least one product card system to receive a trigger and to create, update or transfer said actionable widget card according to said trigger, said business intelligence, said product classification taxonomy, said pre-defined rules and said business insights;
• wherein said message system enables communication for said product via said actionable widget card between a backend non-interactive external system and at least one user of said backend non-interactive external system.