Message routing optimization system
AssigneeTwilio Inc.
InventorsJamie O'Shaughnessy, Riivo Kikas, Kaarel Kitsemets
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Abstract
Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.
Claims20
A method, comprising:
- forwarding, by one or more processors, a first plurality of messages to a plurality of routing providers;
- receiving feedback data comprising a plurality of feedback indicators reflecting message delivery to respective message recipients by the plurality of routing providers;
- determining, based on the feedback data, for each routing provider of the plurality of routing providers, an upper confidence bound of a corresponding performance level;
- and
- identifying, based on the upper confidence bounds of the performance levels, a subset of the plurality of routing providers.
A system, comprising:
- a memory;
- and
- one or more processors, coupled to the memory, the one or more processors configured to:
- forward a first plurality of messages to a plurality of routing providers;
- receive feedback data comprising a plurality of feedback indicators reflecting message delivery to respective message recipients by the plurality of routing providers;
- determine, based on the feedback data, for each routing provider of the plurality of routing providers, an upper confidence bound of a corresponding performance level;
- and
- identify, based on the upper confidence bounds of the performance levels, a subset of the plurality of routing providers.
A non-transitory computer-readable storage medium comprising executable instructions which, when executed by one or more processors, cause the one or more processors to:
- forward a first plurality of messages to a plurality of routing providers;
- receive feedback data comprising a plurality of feedback indicators reflecting message delivery to respective message recipients by the plurality of routing providers;
- determine, based on the feedback data, for each routing provider of the plurality of routing providers, an upper confidence bound of a corresponding performance level;
- and
- identify, based on the upper confidence bounds of the performance levels, a subset of the plurality of routing providers.
Dependencies are inferred from the claim text.