Display driver system with embedded non-volatile memory

An apparatus comprising:

• circuitry for adjusting luminance of a display device, comprising:
• a non-volatile memory array having a plurality of memory cells configured to store luminance data of the display device, and
• a luminance adjusting circuit configured to receive image data to be displayed on the display device and adjust the image data based on the luminance data of the display device;
• a luminance controller comprising a first non-volatile memory, the luminance controller configured to provide luminance control signals to control operations of the luminance adjusting circuit in accordance with first data stored in the first non-volatile memory;
• and
• a memory controller comprising a second non-volatile memory, the memory controller configured to provide memory control signals to control operations of the non-volatile memory array in accordance with second data stored in the second non-volatile memory.