Systems and methods for establishing data linkages

A data process linkage method, the method comprising:

• retrieving a first data set representative of intent-based interactions with one or more web pages hosted on a network associated with one or more users, wherein the first data set representative of intent-based interactions includes web search and browser based interactions, including tracked search query terms;
• retrieving a second data set representative of outcome-based interactions with one or more payment processors associated with the one or more users, wherein the second data set representative of outcome-based interactions includes one or more records of proposed or processed payment transactions, wherein the one or more records of processed payment transactions only include fields for prices associated with a payment transaction, and individual product or service level spending is estimated from the second data set by parsing each proposed or processed payment transaction into one or more individual product or service transactions through a machine-based classification learning model utilizing at least the first data set representative of intent-based interactions to assign a computer-estimated individual product or service transaction classification for at least one proposed or processed payment transaction;
• generating, from the first data set and the second data set in accordance with exposed privacy permissions of the one or more users, one or more data linkages between the first data set and the second data set;
• transforming, based on the one or more data linkages, a set of offer parameters or offer selections for a target user;
• wherein the first data set and the second data set are both loaded into a secured memory region of a trusted execution environment, the processor is further configured to control a trusted execution environment to retrieve the first data set and the second data set for conducting a query within the trusted execution environment to generate the one or more data linkages, wherein the trusted execution environment is configured such that external access to the first data set and the second data set is prohibited and the query is validated by a data privacy custodian data process prior to returning the transformed one or more data linkages;
• and
• rendering, on a display of a computing device utilized by the target user in interacting with a web page of the one or more webpages, a visual display element representative of the transformed set of offer parameters or offer selections for the target user.

A non-transitory computer readable medium storing machine interpretable instruction sets, which when executed by a processor, cause the processor to perform a data process linkage method, the method comprising:

• retrieving a first data set representative of intent-based interactions with one or more web pages hosted on a network associated with one or more users, wherein the first data set representative of intent-based interactions includes web search and browser based interactions, including tracked search query terms;
• retrieving a second data set representative of outcome-based interactions with one or more payment processors associated with the one or more users, wherein the second data set representative of outcome-based interactions includes one or more records of proposed or processed payment transactions, wherein the one or more records of processed payment transactions only include fields for prices associated with a payment transaction, and individual product or service level spending is estimated from the second data set by parsing each proposed or processed payment transaction into one or more individual product or service transactions through a machine-based classification learning model utilizing at least the first data set representative of intent-based interactions to assign a computer-estimated individual product or service transaction classification for at least one proposed or processed payment transaction;
• generating, from the first data set and the second data set in accordance with exposed privacy permissions of the one or more users, one or more data linkages between the first data set and the second data set;
• transforming, based on the one or more data linkages, a set of offer parameters or offer selections for a target user;
• wherein the first data set and the second data set are both loaded into a secured memory region of a trusted execution environment, the processor is further configured to control a trusted execution environment to retrieve the first data set and the second data set for conducting a query within the trusted execution environment to generate the one or more data linkages, wherein the trusted execution environment is configured such that external access to the first data set and the second data set is prohibited and the query is validated by a data privacy custodian data process prior to returning the transformed one or more data linkages;
• and
• rendering, on a display of a computing device utilized by the target user in interacting with a web page of the one or more webpages, a visual display element representative of the transformed set of offer parameters or offer selections for the target user.