US 12,406,001 B2 · Systems, methods, and apparatuses for audience metric determination

Abstract

Methods, systems, and apparatuses for audience metric determination are described herein. An audience segment may be targeted for delivery of content. A clustering algorithm may be used to categorize a quantity of users or devices into subsets based on a propensity to consume, present or output a particular type of content, and a quantity of time to output the particular type of content. A weight may be assigned to each subset based on its relevance to other subsets, such as based on data variance, e.g., on a distance to a midpoint of a specific subset of the subsets. An index parameter may be determined for the datasets, e.g., based on each weight for each subset, and data may be generated that reflects a ranking of content delivery spots for delivery of content to the audience segment.

Claims70

Dependent claims

A non-transitory computer readable medium storing processor executable instructions that, when executed by at least one processor, cause the at least one processor to:

determine, based on a quantity of time associated with output of a type of content, a plurality of subsets of a plurality of devices;
determine, for each subset of the plurality of subsets, based on different levels of viewership associated with each subset of the plurality of subsets, a weight;
determine, based on the weight for each subset of the plurality of subsets, an index parameter indicative of a likelihood of a device of the subset of the plurality of devices to output the type of content;
generate, based on the index parameter, data indicative of a plurality of content time slots;
and
select, based on the data indicative of the plurality of content time slots, a pool of the plurality of devices, wherein the selection comprises a quantity of devices from each subset of the plurality of subsets.

3 more elements

A non-transitory computer readable medium storing processor executable instructions that, when executed by at least one processor, cause the at least one processor to:

receive an indication of a type of content and a request for a ranking of a plurality of content time slots;
determine, based on a weight for each device of a subset of a plurality of subsets of devices, an index parameter indicative of a likelihood of a device of the plurality of subsets of devices to output the type of content;
and
send, based on the index parameter, data indicative of the plurality of content time slots.

1 more element

A non-transitory computer readable medium storing processor executable instructions that, when executed by at least one processor, cause the at least one processor to:

determine a plurality of subsets of a plurality of devices, wherein each subset of the plurality of subsets is associated with a quantity of time associated with output of a type of content;
determine, for each subset of the plurality of subsets, based on viewership data associated with each subset of the plurality of subsets, a weight;
determine, based on the weight for each subset of the plurality of subsets, an index parameter indicative of a likelihood of a device of the subset of the plurality of devices to output the type of content;
and
generate, based on the index parameter, data indicative of a ranking of a plurality of content networks.

2 more elements

A system comprising:

a plurality of devices configured to output content;
and
a computing device configured to:
determine, based on a quantity of time associated with output of a type of content, a plurality of subsets of the plurality of devices;
determine, for each subset of the plurality of subsets, based on different levels of viewership associated with each subset of the plurality of subsets, a weight;
determine, based on the weight for each subset of the plurality of subsets, an index parameter indicative of a likelihood of a device of the subset of the plurality of devices to output the type of content;
generate, based on the index parameter, data indicative of a plurality of content time slots;
and
select, based on the data indicative of the plurality of content time slots, a pool of the plurality of devices, wherein the selection comprises a quantity of devices from each subset of the plurality of subsets.

6 more elements

A system comprising:

a plurality of subsets of devices configured to output content;
and
a computing device configured to:
receive an indication of a type of content and a request for a ranking of a plurality of content time slots;
determine, based on a weight for each device of a subset of the plurality of subsets of devices, an index parameter indicative of a likelihood of a device of the plurality of subsets of devices to output the type of content;
and
send, based on the index parameter, data indicative of the plurality of content time slots.

4 more elements

A system comprising:

a plurality of devices configured to output content;
and
a computing device configured to:
determine a plurality of subsets of the plurality of devices, wherein each subset of the plurality of subsets is associated with a quantity of time associated with output of a type of content;
determine, for each subset of the plurality of subsets, based on viewership data associated with each subset of the plurality of subsets, a weight;
determine, based on the weight for each subset of the plurality of subsets, an index parameter indicative of a likelihood of a device of the subset of the plurality of devices to output the type of content;
and
generate, based on the index parameter, data indicative of a ranking of a plurality of content networks.

5 more elements

Dependencies are inferred from the claim text.

Systems, methods, and apparatuses for audience metric determination

Life of this patent

Systems, methods, and apparatuses for audience metric determination

Life of this patent

Abstract

Claims70