Promoter, promoter control elements, and combinations, and uses thereof

A method of directing transcription comprising combining, in an environment suitable for transcription:

• a) a first nucleic acid molecule comprising the nucleotide sequence of SEQ ID NO:
• 16
• or a nucleotide sequence having at least 95% identity to the nucleotide sequence of SEQ ID NO:
• 16, wherein said first nucleic acid molecule functions as a promoter;
• and
• b) a second nucleic acid molecule;
• wherein said first nucleic acid molecule and said second nucleic acid molecule are heterologous to each other and operably linked, and transcribing said second nucleic acid molecule.