Advertising display system, method for displaying advertising in virtual space, and calculating fees for the advertising
AssigneeDentsu Inc.
InventorMihoko Hotta
Life of this patent
Estimating the term…
Abstract
An advertising display system includes: an advertising display unit which displays advertising on an avatar operated by a user in a virtual reality space; a contact information acquiring unit which acquires information on contact times of the avatar in the virtual reality space with other avatars operated by other users and the number of the other avatars; and an advertising fee calculating unit which calculates an advertising fee to be applied to each of the user and the other users based on the information on the contact times and the number of other avatars acquired by the contact information acquiring unit.
Claims8
An advertising display system, comprising:
- at least one processor configured to:
- display advertising on an avatar operated by a user in a virtual reality space;
- acquire information on contact times of the avatar in the virtual reality space with other avatars operated by other users and the number of the other avatars;
- and
- send, to a terminal of the user and other terminals of the other users, information on an advertising fee according to the information on the contact times and the number of the other avatars,
- wherein the at least one processor is configured to:
- determine whether or not the other avatars are continuously gazing on the advertising displayed on the avatar based on position coordinates of an eye mark of each of the avatars in the virtual reality space and acquire, as a contact time, a time during which the other avatars continuously gaze on the advertising displayed on the avatar, or
- determine whether or not the avatar and the other avatars are in a state where the avatars have approached each other within a distance determined in advance based on position coordinates of each of the avatars in the virtual reality space and acquire, as a contact time, a time during which the avatar and the other avatars are in a state where the avatars have approached each other within the distance determined in advance.
An advertising display method, comprising:
- displaying advertising on an avatar operated by a user in a virtual reality space;
- acquiring information on contact times of the avatar in the virtual reality space with other avatars operated by other users and the number of the other avatars;
- and
- sending, to a terminal of the user and other terminals of the other users, information on an advertising fee according to the information on the contact times of the avatar in the virtual reality space with other avatars and the number of the other avatars,
- wherein acquiring information on contact times of the avatar comprises:
- determining whether or not the other avatars are continuously gazing on the advertising displayed on the avatar based on position coordinates of an eye mark of each of the avatars in the virtual reality space and acquiring, as a contact time, a time during which the other avatars continuously gaze on the advertising displayed on the avatar, or
- determining whether or not the avatar and the other avatars are in a state where the avatars have approached each other within a distance determined in advance based on position coordinates of each of the avatars in the virtual reality space and acquiring, as a contact time, a time during which the avatar and the other avatars are in a state where the avatars have approached each other within the distance determined in advance.
Dependencies are inferred from the claim text.