US 12,355,851 B2 · Systems, methods, and apparatus to monitor mobile internet activity

Abstract

Systems, methods, and apparatus to monitor mobile Internet activity are disclosed. An example apparatus includes at least one memory, machine-readable instructions, programmable circuitry to execute the machine-readable instructions to at least assign a first port of a proxy server to a mobile device associated with a panelist, cause transmission of configuration data to the mobile device to instruct the mobile device to transmit future requests the first port of the proxy server, obtain a first request for media on the first port originating from the mobile device, and after a determination that the first request originated from an Internet Protocol (IP) address associated with an IP address range representative of devices on a cellular network, service the first request, generate a data association, request the media from an Internet media provider identified in the first request, and cause transmission of the media to the mobile device.

Claims20

Dependent claims

An audience measurement computing system comprising:

at least one processor;
memory having stored therein computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations including:
assigning a first port of a proxy server to a mobile device based on registration information corresponding to a panelist, wherein the mobile device is associated with the panelist;
causing transmission of configuration data to the mobile device, wherein the configuration data includes instructions that cause the mobile device to address future requests originating from the mobile device to the first port;
receiving a first request for first media on the first port;
and
based on making a determination that the first request was communicated to the first port via a cellular network:
associating the first request and a demographic attribute of the panelist based on an association between the panelist and the first port;
requesting the first media from an Internet media provider identified in the first request, wherein the Internet media provider is different from the proxy server;
and
causing transmission of the first media to the mobile device.

8 more elements

A method for obtaining media monitoring data from a proxy server, the method comprising:

assigning a first port of the proxy server to a mobile device based on registration information corresponding to a panelist, wherein the mobile device is associated with the panelist, and wherein the registration information includes at least a demographic attribute associated with the panelist;
causing transmission of configuration data to the mobile device, wherein the configuration data includes instructions that cause the mobile device to address future requests originating from the mobile device to the first port;
receiving a first request for first media on the first port;
and
based on making a determination that the first request was communicated to the first port via a cellular network:
associating the first request and the demographic attribute of the panelist based on an association between the panelist and the first port;
storing media monitoring data indicative of the association between the first request and the demographic attribute of the panelist;
requesting the first media from an Internet media provider identified in the first request, wherein the Internet media provider is different from the proxy server;
and
causing transmission of the first media to the mobile device.

7 more elements

A non-transitory computer readable storage medium having stored thereon instructions that, when executed by a processor, cause performance of a set of operations comprising:

assigning a first port of a proxy server to a mobile device based on registration information corresponding to a panelist, wherein the mobile device is associated with the panelist, and wherein the registration information includes at least a demographic attribute associated with the panelist;
causing transmission of configuration data to the mobile device, wherein the configuration data includes instructions that cause the mobile device to address future requests originating from the mobile device to the first port;
receiving a first request for first media on the first port;
and
based on making a determination that the first request was communicated to the first port via a cellular network:
associating the first request and the demographic attribute of the panelist based on an association between the panelist and the first port;
storing media monitoring data indicative of the association between the first request and the demographic attribute of the panelist;
requesting the first media from an Internet media provider identified in the first request, wherein the Internet media provider is different from the proxy server;
and
causing transmission of the first media to the mobile device.

7 more elements

Dependencies are inferred from the claim text.

Systems, methods, and apparatus to monitor mobile internet activity

Life of this patent

Systems, methods, and apparatus to monitor mobile internet activity

Life of this patent

Abstract

Claims20