System and method for wireless communication of analyte data

An analyte sensor system configured for wireless communication of analyte concentration data, comprising:

• a transceiver radio configured to:
• transmit one or more first advertising messages utilizing a first set of parameters during a predetermined communication interval;
• and
• transmit one or more second advertising messages utilizing a second set of parameters during the predetermined communication interval;
• one or more processors configured to:
• establish a first communication session between the analyte sensor system and a first device and a second communication session between the analyte sensor system and a second device based on at least one of the first advertising messages and the second advertising messages;
• and
• causing the transceiver radio to transmit, during the predetermined communication interval, analyte concentration data directly to (i) the first device utilizing at least one of the first communication session and the second communication session, and (ii) the second device utilizing the second communication session, wherein the first communication session and the second communication session are maintained concurrently, and the first device is agnostic of the first communication session and the second communication session for receiving the analyte concentration data.