Dynamically customizing media content

Abstract

Methods are provided of dynamically customizing a media content during playing of the media content by a media player. These methods include performing a listening process to capture from the media player a playing condition on the playing of the media content, and sending, to a server computer system, a customization request based on the playing condition. These methods may further include receiving, from the server computer system, a customization response in reply to the customization request, the customization response including a media chunk to be embedded in or with the media content to customize the media content. These methods may still further include providing the customization response to the media player for the media player to embed the media chunk in or with the media content through a media embedder code. Computer programs, systems and computer systems that are suitable to perform such customizing methods are also provided.

Dependencies are inferred from the claim text.