System of utilizing an e-commerce/customer social media and networking platform having chat and check-in functions enabling gifting and promotion of goods and services

A system of gifting a specific product or service by a person, the system comprising:

• a network;
• and
• an e-commerce/customer social media and networking platform coupled to the network, wherein the e-commerce/customer social media and networking platform includes a social networking module providing social networking services to a plurality of users communicating with the e-commerce/customer social media and networking platform via the network and an e-commerce module for performing online purchase transactions of goods and services published on the e-commerce/customer social media and networking platform, wherein the e-commerce/customer social media and networking platform includes a processor programmed to provide a dual function of social networking services through the social networking module and transacting online purchase of goods and services through the e-commerce module;
• wherein each user of the plurality of users communicates with the e-commerce/customer social media and networking platform through a communications device connected to the network;
• wherein the e-commerce module displays products or services for sale to the communication devices of the plurality of users and enacts purchase transactions of a designated gift from the displayed products or services selected by a giving user from the plurality of users for transfer to a receiving user of the plurality of users;
• wherein the e-commerce module transfers the designated gift to the receiving user;
• wherein the system receives and stores an endorsement or negative feedback of the designated gift received by the receiving user, the system includes programming instructions for verifying the receipt of the gift to the receiving user using the system prior to storing the endorsement or negative feedback, the e-commerce module only storing the endorsement or negative feedback from verified received gifts to the receiving user;
• wherein the social networking module receives the stored endorsement and publishes the endorsement of the receiving user to other users through the social networking module for verified purchases by the giving party;
• wherein the social networking module determines if a rating by a receiving user is an endorsement or negative feedback;
• wherein, upon determining that rating is negative feedback, the social networking module establishes a private communication conduit to the verified purchasing user having the negative feedback and sends private negative feedback via the established private communication conduit to a business associated with the purchased service or product without ever publicizing the negative feedback to any other users, thereby preventing the publication of the negative feedback to other users.