Generating insights based on signals from measuring device

A system comprising one or more computers and one or more storage devices on which are stored instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:

• transmitting, via a network to a communication device for a consumer, instruction data including one or more prompts related to a product;
• in response to transmitting the one or more prompts, receiving, with the communication device, contextual data related to consumption or use of the product by the consumer;
• obtaining, with a measuring device attached to a container containing the product, measurement data related to consumption or use of the product by the consumer, the measuring device comprising one or more sensors configured to sense a change in the product corresponding to consumption or use of the product by the consumer, wherein the measurement data comprises different data than the contextual data;
• receiving, via the network, the contextual data and the measurement data;
• and
• generating an output comprising one or more insights related to the product based on the contextual data and the measurement data.

One or more non-transitory computer storage media encoded with instructions that, when executed by one or more computers, cause the one or more computers to perform operations comprising:

• transmitting, via a network to a communication device for a consumer, instruction data including one or more prompts related to a product;
• in response to transmitting the one or more prompts, receiving, with the communication device, contextual data related to consumption or use of the product by the consumer;
• obtaining, with a measuring device attached to a container containing the product, measurement data related to consumption or use of the product by the consumer, the measuring device comprising one or more sensors configured to sense a change in the product corresponding to consumption or use of the product by the consumer, wherein the measurement data comprises different data than the contextual data;
• receiving, via the network, the contextual data and the measurement data;
• and
• generating an output comprising one or more insights related to the product based on the contextual data and the measurement data.