Automated greeting card conveyance system

An automated process for printing customized content on a customization panel of a product, comprising:

• transporting a series of products along a conveyance path, wherein each of the products includes a printable customization panel;
• and
• controlling customization of each of the products during transport along the conveyance path by (a) reading at least a portion of the product to determine a product code;
• (b) identifying customized content associated with an order for the product having the product code, and (c) printing the customized content on the customization panel.

A non-transitory computer readable medium storing instructions that, when executed by a processor of a computing device, cause the processor to perform a plurality of operations comprising:

• determining an identifier of a greeting card/envelope pair during transport along a conveyance path, wherein the greeting card/envelope pair comprises a greeting card and an associated envelope;
• accessing an order database to identify an order record that contains the identifier;
• identifying a print file associated with the order record;
• and
• using the print file to cause customized content to be printed on the greeting card/envelope pair during transport along the conveyance path.