Systems and methods of tracking objects

A method of tracking location and/or movement of an object, comprising:

• providing a tracking device to transmit location and/or movement data of the object;
• providing a sensor to determine whether the tracking device is moving or stationary;
• providing a software application to receive transmitted location and/or movement data from the tracking device;
• providing firmware within a chip of the tracking device to determine a frequency of data transmissions from the tracking device to the software application based on instructions related to characteristics of transmitted location and/or movement data;
• and
• modifying the instructions of the firmware based on characteristics of transmitted location and/or movement data.

A system for tracking attributes of objects, comprising:

• a sensor configured to detect data related to one or more attributes of the object;
• a tracking device attachable to the object to transmit data detected by the sensor;
• a software application modifiable by a user, the software application being configured to receive transmitted data from the tracking device;
• firmware within a chip on the tracking device configured to determine a frequency of data transmissions from the tracking device to the software application based on instructions related to characteristics of transmitted data;
• and
• a display configured to show the frequency of data transmissions from the tracking device to the software application.