Artificial intelligence approaches for predicting conversion activity probability scores and key personas for target entities

A computer-implemented method comprising:

• generating an entity feature vector corresponding to a target entity;
• determining one or more key personas corresponding to the target entity from the entity feature vector by utilizing a persona prediction machine learning model to determine key persona scores indicating confidence that, the one or more key personas comprising represent predicted positions within the target entity having authority for modifying digital content utilized by the target entity;
• and
• providing, for display via an administrator device, an entity conversion activity interface associated with the target entity, the entity conversion activity interface and comprising:
• a key persona element depicting the one or more key personas corresponding to the target entity;
• and
• a conversion activity score element depicting a funnel stage for the target entity within a displayed conversion activity funnel corresponding to a conversion activity probability score.

A system comprising:

• one or more memory devices comprising a plurality of digital profiles associated with a target entity of a digital content provider, a conversion activity score neural network, and a persona prediction machine learning model;
• and
• one or more computing devices that are configured to cause the system to:
• determine, for the plurality of digital profiles associated with the target entity, client device interactions with digital content provided by the digital content provider;
• generate, from the client device interactions of the plurality of digital profiles, a conversion activity probability score for the target entity relative to the digital content provider utilizing the conversion activity score neural network;
• determine one or more key personas corresponding to the target entity from an entity feature vector by utilizing the persona prediction machine learning model to determine key persona scores indicating confidence that the one or more key personas represent predicted positions within the target entity having authority for modifying digital content utilized by the target entity;
• and
• provide, for display via an administrator device, an entity conversion activity interface associated with the target entity, the entity conversion activity interface comprising:
• a conversion activity score element depicting the conversion activity probability score;;
• a funnel stage for the target entity within a displayed conversion activity funnel corresponding to the conversion activity probability score;
• and
• a key persona element depicting the one or more key personas corresponding to the target entity.