User interface customization in a television platform

A non-transitory computer-readable medium storing executable instructions that when executed by at least one processor cause the at least one processor to execute operations, the operations comprising:

• obtaining client-side customization data from a customization application of a television device;
• determining whether a user of the television device has successfully logged into a user account associated with a media platform;
• in response to the user being determined as successfully logged into the user account, transmitting, over a network, a configuration request to the media platform, the configuration request including at least one of a location or a device identifier of the television device;
• receiving, over the network, server-based customization data that correspond to at least one of the location or the device identifier, the server-based customization data including base customization data associated with the media platform, and manufacturer customization data associated with a manufacturer of the television device, the manufacturer customization data including a change to a display order of a list of applications displayed on a user interface of an operating system of the television device;
• and
• configuring the television device, including the user interface, using the client-side customization data and the server-based customization data.

An apparatus comprising:

• at least one processor;
• and
• a non-transitory computer-readable medium storing executable instructions that when executed by at least one processor cause the at least one processor to:
• receive, over a network, base customization data from a first computing device associated with a media platform;
• store the base customization data in a configuration database, the configuration database also storing manufacturer customization data associated with a plurality of manufacturers of television devices;
• receive a change request from a second computing device associated with a manufacturer of a television device, the change request including a requested customization to the television device;
• in response to the change request being approved, store the requested customization with the manufacturer customization data in the configuration database;
• receive a configuration request from a television device, the configuration request including at least one of a location or a device identifier of the television device;
• in response to the configuration request, select a portion of the manufacturer customization data that correspond to at least one of the location or the device identifier of the television device;
• generate server-based customization data for the television device based on the portion of the manufacturer customization data and the base customization data;
• and
• transmit, over a network, the server-based customization data to the television device, the server-based customization data configured to be used by the television device to customize an aspect of a user interface of the the television device.