Retractable banner stanchion assembly

A retractable banner assembly, comprising:

• an elongated housing having a slot;
• no more than one mounting rod disposed within the housing and rotatably coupled thereto;
• a rollable banner having a trailing edge coupled with the mounting rod and extending substantially along the length of the housing, a leading edge extending substantially along the length of the housing, and a bottom edge extending between the trailing edge and the leading edge, wherein the banner is extensible and retractable through the slot in the housing;
• and
• a positioning assembly disposed external to the housing and extending at least partially along the length of the housing, the positioning assembly oriented in an approximately vertical position relative to a walking surface and coupled with the housing, thereby orienting the housing in an approximately vertical position relative to the walking surface;
• wherein the housing freely rotates relative to the positioning assembly to allow for multi-directional deployment of the banner, and upon each such deployment of the banner, the bottom edge is positioned in substantial proximity to the walking surface.