Methods and systems for generating communications associated with optimization codes
AssigneeThe Trade Desk, Inc.
InventorsVictor Amin, Devin Pullman, Julius Rentergent, Alexandre K. W. Navarro, Mark Davenport, Jair Cazarin, Simon Houghton, James Innocent, Christopher Thorne
Life of this patent
Estimating the term…
Abstract
This disclosure is directed to systems and methods for generating a communication associated with or based on optimization data. Generating a communication may include (i) receiving first data associated with a first computing device or a first computing device user; (ii) generating at least two of: verification data, consistency data, and activity data; and (iii) generating optimization data.
Claims30
A method for determining, based on optimization data, parametric data for a communication and generating or modifying, based on the parametric data, the communication, the method comprising:
- receiving, using one or more servers and from a first computing device, first data, the first data comprising at least one first trait associated with a first computing device user or the first computing device, wherein:
- the at least one first trait associated with the first computing device user or the first computing device, the first computing device user, or the first computing device, is associated with second data;
- generating or modifying, using the one or more servers, operational data comprising or based on at least two of:
- verification data, wherein the verification data comprises first comparison data based on a first comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to third data:
- associated with the at least one first trait associated with the first computing device user or the first computing device, or
- associated with at least one second trait associated with the first computing device user or the first computing device,
- consistency data, wherein the consistency data comprises second comparison data based on a second comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to fourth data, and
- activity data, wherein the activity data is generated based on a third comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to fifth data;
- initiating storage of the operational data at a database in communication with the one or more servers;
- retrieving, using the one or more servers and from the database in communication with the one or more servers, the operational data;
- generating or modifying, using the one or more servers, based on the operational data, at least one first index data or data structure;
- generating or modifying, using the one or more servers, based on the at least one first index data or data structure, at least one second index data or data structure;
- generating or modifying, using the one or more servers, based on the at least one second index data or data structure, locus data;
- generating or modifying, using the one or more servers, based on the locus data, the optimization data;
- determining, using the one or more servers, based on the optimization data, parametric data for a communication;
- and
- generating or modifying, using the one or more servers, based on the parametric data, the communication.
A method for determining, based on optimization data, parametric data for a communication and generating or modifying, based on the parametric data, the communication, the method comprising:
- receiving, using one or more servers and from a first computing device, first data, the first data comprising at least one first trait associated with a first computing device user or the first computing device, wherein:
- the at least one first trait associated with the first computing device user or the first computing device, the first computing device user, or the first computing device, is associated with second data;
- generating or modifying, using the one or more servers, operational data comprising or based on at least two of:
- verification data, wherein the verification data comprises first comparison data based on a first comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to third data:
- associated with the at least one first trait associated with the first computing device user or the first computing device, or
- associated with at least one second trait associated with the first computing device user or the first computing device,
- consistency data, wherein the consistency data comprises second comparison data based on a second comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to fourth data, and
- activity data, wherein the activity data is generated based on a third comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to fifth data;
- initiating storage of the operational data at a database in communication with the one or more servers;
- retrieving, using the one or more servers and from the database in communication with the one or more servers, the operational data;
- generating or modifying, using the one or more servers, based on the operational data, at least one first index data or data structure;
- generating or modifying, using the one or more servers, based on the at least one first index data or data structure, at least one second index data or data structure;
- generating or modifying, using the one or more servers, based on the at least one second index data or data structure, the optimization data;
- determining, using the one or more servers, based on the optimization data, parametric data for a communication;
- and
- generating or modifying, using the one or more servers, based on the parametric data, the communication.
An apparatus for determining, based on optimization data, parametric data for a communication and generating or modifying, based on the parametric data, the communication, the apparatus comprising:
- a memory comprising instructions;
- and
- a processing device configured for executing the instructions, wherein the instructions cause the processing device to perform operations of:
- receiving first data, the first data comprising at least one first trait associated with a first computing device user or a first computing device, wherein:
- the at least one first trait associated with the first computing device user or the first computing device, the first computing device user, or the first computing device, is associated with second data;
- generating or modifying operational data comprising or based on at least two of:
- verification data, wherein the verification data comprises first comparison data based on a first comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to third data:
- associated with the at least one first trait associated with the first computing device user or the first computing device, or
- associated with at least one second trait associated with the first computing device user or the first computing device,
- consistency data, wherein the consistency data comprises second comparison data based on a second comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to fourth data, and
- activity data, wherein the activity data is generated based on a third comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to fifth data;
- initiating storage of the operational data at a database;
- retrieving, from the database, the operational data;
- generating or modifying, based on the operational data, at least one first index data or data structure;
- generating or modifying, based on the at least one first index data or data structure, at least one second index data or data structure;
- generating or modifying, based on the at least one second index data or data structure, locus data;
- generating or modifying, based on the locus data, the optimization data;
- determining, based on the optimization data, parametric data for a communication;
- and
- generating or modifying, based on the parametric data, the communication.
Dependencies are inferred from the claim text.