Service providing apparatus providing in-vehicle service and control method of the apparatus

An in-vehicle service providing apparatus comprising:

• a module unit comprising a plurality of service modules configured to provide services different from each other;
• a rail part comprising a rail stretched into a cabin of a vehicle;
• a moving part onto which one of the plurality of service modules is seated and fixed, and which is configured to move along the rail;
• and
• a processor configured to:
• identify a request for a service that may be provided through one of the plurality of service modules, detect a first service module corresponding to the identified service request, determine a service providing position based on a position of a service requester who made the identified service request in the cabin, control the module unit to seat the first service module onto the moving part, and control the moving part onto which the first service module is seated to move to the determined service providing position.