Linerless label

A direct thermal linerless label web (100) comprising a face (110) having a first side (111) and a second side (112), the face comprising

• a direct thermal printable coating, and
• optionally, a release coating (130) on the direct thermal printable coating, wherein the direct thermal linerless label web (100) is obtainable by a method comprising:
• supplying the face (110),
• applying a modified adhesive coating (121) on to a substrate (110, 611), the modified adhesive coating (121) comprising
• a) water-based acrylic adhesive comprising 2-hydroxyethyl acrylate,
• b) emulsified silicone additive, the amount of the emulsified silicone additive being in a range between 1 wt. % and 6 wt. %, calculated from the total dry weight of the modified adhesive coating (121), and
• thermally drying the modified adhesive coating (121) on the substrate (110, 611) into a pressure sensitive adhesive coating (120),
• wherein the pressure sensitive adhesive coating (120) comprising the silicone additive has a coat weight of 10 to equal to or less than 21 g/m2, calculated as total dry weight of the pressure sensitive adhesive coating (120), wherein the emulsified silicone additive is present in an amount of 0.1 g/m2 to 1.3 g/m2, and wherein the pressure sensitive adhesive coating further comprises a wetting agent in an amount of 0.3 to 5 weight percent, calculated from a total dry weight of the pressure sensitive adhesive coating (120);
• wherein
• i) said substrate (110, 611) is the face (110), and the modified adhesive coating (121) is applied on to
• the first side (111) of the face (110), or
• the second side (112) of the face (110)
• or
• ii) said substrate (110, 611) is a carrier material (611, 611a, 611b), and the method further comprises the following step:
• transferring the pressure sensitive adhesive coating (120) from the carrier material (611, 611a, 611b) on to
• the first side (111) of the face (110), or
• the second side (112) of the face (110).

A direct thermal linerless label web (100) comprising

• 1) A face (110) having a first side (111) and a second side (112), the face (110) comprising a direct thermal printable coating on the first side (111), and
• 2) Optionally, a release coating on the direct thermal printable coating, and
• 3) A pressure sensitive adhesive coating (120) on the second side (112) of the face (110),
• wherein the pressure sensitive adhesive coating (120) comprises
• dried water-based acrylic adhesive comprising 2-hydroxyethyl acrylate, and
• an emulsified silicone additive, an amount of the emulsified silicone additive being in a range between 1 wt. % and 6 wt. %, calculated from a total dry weight of the pressure sensitive adhesive coating (120),
• and wherein the pressure sensitive adhesive coating (120) comprising the emulsified silicone additive has a coat weight of 10 to equal to or less than 21 g/m2, calculated as the total dry weight of the pressure sensitive adhesive coating (120),
• wherein the emulsified silicone additive is present in an amount of 0.1 g/m2 to 1.3 g/m2, and
• wherein the pressure sensitive adhesive coating further comprises a wetting agent in an amount of 0.3 to 5 weight percent, calculated from a total dry weight of the pressure sensitive adhesive coating (120).