Product packaging with internal lighting assembly

A product package with an internal illumination assembly, the product package comprising:

• a housing including an arrangement of walls that define a container, the housing also including a movable concealing flap;
• a support assembly removably positioned within the container, the support assembly including an illumination assembly;
• at least one product coupled to the support assembly;
• wherein when the housing is in a closed position, the concealing flap obscures the product from view and the illumination assembly is not illuminating the product;
• and
• wherein when the housing is in a partially open position, the concealing flap is deployed from the housing to expose the product and the illumination assembly is illuminating the product;
• and
• wherein the support assembly includes a horizontal reflecting surface located below the product to facilitate illumination of the product in the partially open position.

A product package with an internal illumination assembly, the product package comprising:

• a housing including an arrangement of walls that define a container, a movable concealing flap and at least one display window;
• a support assembly removably positioned within the container;
• an illumination assembly coupled to the support assembly;
• wherein when the housing is in a closed position, the concealing flap overlies the display window and the illumination assembly is not illuminating;
• wherein when the housing is in a partially open position, the concealing flap is deployed from the display window and the illumination assembly is illuminating;
• wherein the support assembly includes a horizontal reflecting surface to facilitate illumination of a product in the partially open position;
• and,
• wherein when the housing is in a fully open position, the support assembly is removed from the housing.