Ink jet ink composition, ink set, and ink jet recording method

An ink jet ink composition which is an aqueous ink comprising:

• a resin dispersion, wherein
• the resin dispersion is a polyurethane resin dispersion formed of a polyurethane resin (U) obtained by reacting an active hydrogen atom-containing component (A) containing a high-molecular-weight polyol component (a1) having a number-average molecular weight of 500 or more and an organic polyisocyanate component (B), and
• the high-molecular-weight polyol component (a1) includes a polyolefin polyol (a11) having a constituent unit represented by General Formula (1) and/or a constituent unit represented by General Formula (2), and a polyester polyol (a12) having a constituent unit represented by General Formula (3):
• where, in Formula (1), R1 represents a hydrogen atom, a methyl group, an ethyl group, a vinyl group, an isopropyl group, or an isopropenyl group and R2 represents a hydrogen atom or a methyl group;
• where, in Formula (2), R3 represents a hydrogen atom or a methyl group;
• a total mass of the constituent unit represented by General Formula (1) and the constituent unit represented by General Formula (2) of the polyurethane resin (U) is, based on a total mass of the polyurethane resin (U), 11% by mass to 55% by mass, and
• a mass of the constituent unit represented by General Formula (3) of the polyurethane resin (U) is, based on the total mass of the polyurethane resin (U), 4% by mass to 30% by mass.