US 12,250,196 B2Granted

Methods and apparatus to perform network-based monitoring of media accesses

AssigneeThe Nielsen Company (US), LLC

InventorsSanjeev Kumar Viswambharan, Achilleas Papakostas

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Abstract

An example system includes: at least one memory; programmable circuitry; and instructions to cause the programmable circuitry to: obtain a public internet protocol (IP) address associated with a household and a timestamp in response to a census impression request indicating a media access on a first client device of the household; obtain a private IP address associated with the first client device; cause storing of the public IP address, the private IP address, and the timestamp in a panelist impression record in association with a panelist identifier, the panelist identifier corresponding to a panelist audience member, the panelist audience member enrolled in a panel of an audience measurement entity; send the census impression request to a census system; and send the panelist impression record to a meter collection system.

Claims20

Dependent claims

An audience measurement computing system comprising:

at least one processor;
memory having stored therein computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations comprising:
obtaining a first impression record from a first media presentation device, the first impression record corresponding to an instance of the first media presentation device requesting access to media, the first impression record including:
(i) a unique identifier corresponding to at least one demographic attribute of a first audience member associated with the first media presentation device, (ii) at least one internet protocol (IP) address associated with the first media presentation device during the instance of the first media presentation device requesting access to the media;
and (iii) a timestamp corresponding to a timing of the instance of the first media presentation device requesting access to the media;
determining a media identifier associated with the first impression record, wherein determining the media identifier associated with the first impression record is based on a correspondence between the first impression record and a matching census impression record associated with the media identifier, wherein the correspondence between the first impression record and the matching census impression record is based on a correspondence between the at least one IP address and the timestamp of the first impression record and an IP address and timestamp of the matching census impression record;
and
crediting an impression to media corresponding to the determined media identifier for the demographic attribute based on determining the media identifier based on the correspondence between the first impression record and a matching census impression record associated with the media identifier.

5 more elements

A non-transitory computer-readable medium having stored thereon computer-readable instructions that, when executed by at least one processor of a computing system, cause the computing system to perform operations comprising at least:

obtaining a first impression record from a first media presentation device, the first impression record corresponding to an instance of the first media presentation device requesting access to media, the first impression record including:
(i) a unique identifier corresponding to at least one demographic attribute of a first audience member associated with the first media presentation device, (ii) at least one internet protocol (IP) address associated with the first media presentation device during the instance of the first media presentation device requesting access to the media;
and (iii) a timestamp corresponding to a timing of the instance of the first media presentation device requesting access to the media;
determining a media identifier associated with the first impression record, wherein determining the media identifier associated with the first impression record is based on a correspondence between the first impression record and a matching census impression record associated with the media identifier, wherein the correspondence between the first impression record and the matching census impression record is based on a correspondence between the at least one IP address and the timestamp of the first impression record and an IP address and timestamp of the matching census impression record;
and
crediting an impression to media corresponding to the determined media identifier for the demographic attribute based on determining the media identifier based on the correspondence between the first impression record and a matching census impression record associated with the media identifier.

3 more elements

A method comprising:

obtaining a first impression record from a first media presentation device, the first impression record corresponding to an instance of the first media presentation device requesting access to media, the first impression record including:
(i) a unique identifier corresponding to at least one demographic attribute of a first audience member associated with the first media presentation device, (ii) at least one internet protocol (IP) address associated with the first media presentation device during the instance of the first media presentation device requesting access to the media;
and (iii) a timestamp corresponding to a timing of the instance of the first media presentation device requesting access to the media;
determining a media identifier associated with the first impression record, wherein determining the media identifier associated with the first impression record is based on a correspondence between the first impression record and a matching census impression record associated with the media identifier, wherein the correspondence between the first impression record and the matching census impression record is based on a correspondence between the at least one IP address and the timestamp of the first impression record and an IP address and timestamp of the matching census impression record;
and
crediting an impression to media corresponding to the determined media identifier for the demographic attribute based on determining the media identifier based on the correspondence between the first impression record and a matching census impression record associated with the media identifier.

3 more elements

Dependencies are inferred from the claim text.

Facts

Application: 18/534,827Filed 11 Dec 2023 · continuation
Priority: 30 Jun 2020
Published: US 2024/0223529 A14 Jul 2024
Granted: 11 Mar 2025
Term ends: Not estimatedThe source records don’t support an estimate.

Classification8 codes

H04L 61/45
Network arrangements, protocols or services for addressing or naming: network directories; Name-to-address mapping
H04L 61/2564
NAT traversal: for a higher-layer protocol, e.g. for session initiation protocol [SIP]
H04L 63/168
Implementing security features at a particular protocol layer: above the transport layer
H04L 67/02
Protocols: based on web technology, e.g. hypertext transfer protocol [HTTP]

Family

Application63/046,312Us provisional application · filed 30 Jun 2020
Application17/362,736Parent of this continuation · filed 29 Jun 2021
Application18/168,316Parent of this continuation · filed 13 Feb 2023
US 11,582,183 B2Parent of this continuation · filed 14 Feb 2023
US 11,843,576 B2Parent of this continuation · filed 12 Dec 2023
US 2024/0223529 A1Pre-grant publication · published 4 Jul 2024
US 2021/0409367 A1Published application
US 2023/0198937 A1Published application
US 12,250,196 B2This patent

From the US filing history. Foreign family members aren’t listed.