Apparatus and method for controlling vehicle seat

An apparatus for controlling a vehicle seat, the apparatus comprising:

• a vehicle seat installed in a vehicle and comprising a seat back and a neck pillow;
• a detector for detecting vehicle information and seat information;
• and
• a processor connected to the vehicle seat and the detector,
• wherein the processor is configured to:
• determine a vehicle state and a seat sitting posture based on the vehicle information and the seat information;
• analyze a sound being reproduced in the vehicle;
• determine a haptic pattern and a haptic pressure based on the vehicle state, the seat sitting posture, and an analysis of the sound;
• and
• control the seat back and the neck pillow, based on the determined haptic pattern and haptic pressure, to provide a haptic effect;
• and
• wherein the processor is further configured to:
• select a climax of the sound;
• select the haptic pressure based on the sound, and
• determine a haptic timing based on the selected climax and haptic pressure.