Information processing apparatus, information processing method, and information processing system

An information processing method, comprising:

• recognizing a scene visible from within a mobile body,
• wherein the scene is visible from within the mobile body through one of a transparent display surface or a translucent display surface of a side window of the mobile body;
• extracting a target object in the scene;
• recognizing a distance between the mobile body and the target object;
• controlling display of content on the one of the transparent display surface or the translucent display surface based on the recognized scene,
• wherein the content includes presentation information presented with respect to the target object;
• controlling a display position of the presentation information based on the distance between the mobile body and the target object;
• and
• controlling a positional relation between the display position of the presentation information and a position of the target object, based on the distance between the mobile body and the target object.

A non-transitory computer-readable medium having stored thereon, computer-executable instructions which, when executed by a computer, cause the computer to execute operations, the operations:

• recognizing a scene visible from within a mobile body,
• wherein the scene is visible from within the mobile body through one of a transparent display surface or a translucent display surface of a side window of the mobile body;
• extracting a target object in the scene;
• recognizing a distance between the mobile body and the target object;
• controlling display of content on the one of the transparent display surface or the translucent display surface based on the recognized scene,
• wherein the content includes presentation information presented with respect to the target object;
• controlling a display position of the presentation information based on the distance between the mobile body and the target object;
• and
• controlling a positional relation between the display position of the presentation information and a position of the target object, based on the distance between the mobile body and the target object.

An information processing system, comprising:

• a display section that includes one of a transparent display surface or a translucent display surface of a side window of a mobile body,
• wherein the one of the transparent display surface or the translucent display surface is configured to transmit light from an outside of the mobile body;
• a recognition section configured to:
• recognize a scene visible from within the mobile body,
• wherein the scene is visible from within the mobile body through the one of the transparent display surface or the translucent display surface of the side window;
• extract a target object in the scene;
• and
• recognize a distance between the mobile body and the target object;
• and
• a display control section configured to:
• control display of content on the one of the transparent display surface or the translucent display surface based on the recognized scene,
• wherein the content includes presentation information presented with respect to the target object;
• control a display position of the presentation information based on the distance between the mobile body and the target object;
• and
• control a positional relation between the display position of the presentation information and a position of the target object, based on the distance between the mobile body and the target object.