# US 12,224,877 B2 · Presentation content effectiveness using attraction modeling > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,224,877 B2 - Document ID: US12224877B2 - Status: Granted - Kind: B2 - Application number: 17/660,237 - Filed: 2022-04-22 - Published: 2023-10-26 - Granted: 2025-02-11 - Earliest claimed: 2022-04-22 - Assignees: International Business Machines Corporation - Applicants: International Business Machines Corporation - Inventors: Narayana Aditya Madineni; Pranab Agarwal; Chia-Le Cheng; Jonathan D. Dunne - Web page: https://patentgrep.com/patent/US12224877B2 ## CPC - H04L 12/1831: {Tracking arrangements for later retrieval, e.g. recording contents, participants activities or behavior, network status} - G06Q 10/103: {Workflow collaboration or project management} - H04L 12/1822: {Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission} - H04L 65/1089: by adding media; by removing media - H04L 65/401: wherein the services involve a main real-time session and one or more additional parallel real-time or time sensitive sessions, e.g. white board sharing or spawning of a subconference - H04L 65/403: Arrangements for multi-party communication, e.g. for conferences (data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15) - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract An embodiment for determining presentation content effectiveness using attraction modeling is provided. The embodiment may include receiving presentation content from a meeting host during on online collaborative meeting. The embodiment may also include capturing one or more actions of one or more users during a display of the presentation content to the one or more users. The embodiment may further include creating an audience attention model. The embodiment may also include in response to determining at least one user is distracted from the presentation content, modifying the display of the presentation content for each distracted user in accordance with one or more characteristics associated with each distracted user. The embodiment may further include categorizing the one or more users into one or more groups. The embodiment may also include providing visual feedback to the meeting host. ## Claims ### Claim 1 A computer-based method of determining presentation content effectiveness using attraction modeling, the method comprising: receiving presentation content from a meeting host during an online collaborative meeting; capturing one or more actions of one or more users during a display of the presentation content to the one or more users, wherein the one or more actions include an eye movement pattern of the one or more users tracked by an augmented reality (AR) device and a context switching by the one or more users detected by a spike in a utilization of one or more applications, wherein the detected spike in the utilization of the one or more applications includes a spike in opening the one or more applications during a pre-defined timeframe; determining whether at least one user of the one or more users is distracted from the presentation content based on the at least one user exceeding a threshold distraction level; and in response to determining the at least one user is distracted from the presentation content, modifying the display of the presentation content for each distracted user in accordance with one or more characteristics associated with each distracted user. ### Claim 2 (depends on 1) The computer-based method of claim 1, further comprising: categorizing the one or more users into one or more groups based on a profession type and experience level of the one or more users; and providing visual feedback to the meeting host, wherein the provided visual feedback includes a normalized attention score for each user in the one or more groups. ### Claim 3 (depends on 2) The computer-based method of claim 2, wherein the provided visual feedback is displayed to the meeting host in a line graph. ### Claim 4 (depends on 3) The computer-based method of claim 3, wherein the provided visual feedback displayed to the meeting host is displayed along with a snippet of a business profile of the one or more users. ### Claim 5 (depends on 1) The computer-based method of claim 1, wherein modifying the display of the presentation content for each distracted user further comprises: converting a graph of a first type into a graph of a second type based on the one or more characteristics associated with each distracted user. ### Claim 6 (depends on 1) The computer-based method of claim 1, wherein the one or more actions include text entered into a chat window by the one or more users, questions asked by the one or more users, and noises made by the one or more users. ### Claim 7 (depends on 1) The computer-based method of claim 1, wherein the characteristic associated with each distracted user is selected from a group consisting of an experience level of each distracted user, a profession type of each distracted user, and a level of education of each distracted user. ### Claim 8 A computer system, the computer system comprising: one or more processors, one or more computer-readable memories, one or more computer-readable tangible storage medium, and program instructions stored on at least one of the one or more computer-readable tangible storage medium for execution by at least one of the one or more processors via at least one of the one or more computer-readable memories, wherein the computer system is capable of performing a method comprising: receiving presentation content from a meeting host during an online collaborative meeting; capturing one or more actions of one or more users during a display of the presentation content to the one or more users, wherein the one or more actions include an eye movement pattern of the one or more users tracked by an augmented reality (AR) device and a context switching by the one or more users detected by a spike in a utilization of one or more applications, wherein the detected spike in the utilization of the one or more applications includes a spike in opening the one or more applications during a pre-defined timeframe; determining whether at least one user of the one or more users is distracted from the presentation content based on the at least one user exceeding a threshold distraction level; and in response to determining the at least one user is distracted from the presentation content, modifying the display of the presentation content for each distracted user in accordance with one or more characteristics associated with each distracted user. ### Claim 9 (depends on 8) The computer system of claim 8, further comprising: categorizing the one or more users into one or more groups based on a profession type and experience level of the one or more users; and providing visual feedback to the meeting host, wherein the provided visual feedback includes a normalized attention score for each user in the one or more groups. ### Claim 10 (depends on 9) The computer system of claim 9, wherein the provided visual feedback is displayed to the meeting host in a line graph. ### Claim 11 (depends on 10) The computer system of claim 10, wherein the provided visual feedback displayed to the meeting host is displayed along with a snippet of a business profile of the one or more users. ### Claim 12 (depends on 8) The computer system of claim 8, wherein modifying the display of the presentation content for each distracted user further comprises: converting a graph of a first type into a graph of a second type based on the one or more characteristics associated with each distracted user. ### Claim 13 (depends on 8) The computer system of claim 8, wherein the one or more actions include text entered into a chat window by the one or more users, questions asked by the one or more users, and noises made by the one or more users. ### Claim 14 (depends on 8) The computer system of claim 8, wherein the characteristic associated with each distracted user is selected from a group consisting of an experience level of each distracted user, a profession type of each distracted user, and a level of education of each distracted user. ### Claim 15 A computer program product, the computer program product comprising: one or more computer-readable tangible storage medium and program instructions stored on at least one of the one or more computer-readable tangible storage medium, the program instructions executable by a processor capable of performing a method, the method comprising: receiving presentation content from a meeting host during an online collaborative meeting; capturing one or more actions of one or more users during a display of the presentation content to the one or more users, wherein the one or more actions include an eye movement pattern of the one or more users tracked by an augmented reality (AR) device and a context switching by the one or more users detected by a spike in a utilization of one or more applications, wherein the detected spike in the utilization of the one or more applications includes a spike in opening the one or more applications during a pre-defined timeframe; determining whether at least one user of the one or more users is distracted from the presentation content based on the at least one user exceeding a threshold distraction level; and in response to determining the at least one user is distracted from the presentation content, modifying the display of the presentation content for each distracted user in accordance with one or more characteristics associated with each distracted user. ### Claim 16 (depends on 15) The computer program product of claim 15, further comprising: categorizing the one or more users into one or more groups based on a profession type and experience level of the one or more users; and providing visual feedback to the meeting host, wherein the provided visual feedback includes a normalized attention score for each user in the one or more groups. ### Claim 17 (depends on 16) The computer program product of claim 16, wherein the provided visual feedback is displayed to the meeting host in a line graph. ### Claim 18 (depends on 17) The computer program product of claim 17, wherein the provided visual feedback displayed to the meeting host is displayed along with a snippet of a business profile of the one or more users. ### Claim 19 (depends on 15) The computer program product of claim 15, wherein modifying the display of the presentation content for each distracted user further comprises: converting a graph of a first type into a graph of a second type based on the one or more characteristics associated with each distracted user. ### Claim 20 (depends on 15) The computer program product of claim 15, wherein the one or more actions include text entered into a chat window by the one or more users, questions asked by the one or more users, and noises made by the one or more users.