# US 12,223,526 B2 · Fueling station system for effecting a consumer transaction > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,223,526 B2 - Document ID: US12223526B2 - Status: Granted - Kind: B2 - Application number: 17/695,614 - Filed: 2022-03-15 - Published: 2022-06-30 - Granted: 2025-02-11 - Earliest claimed: 2019-03-27 - Assignees: Circle K Tech Inc. - Applicants: Circle K Tech Inc. - Inventors: David Braslavsky; Deepak Wanner; Jingsong Li - Web page: https://patentgrep.com/patent/US12223526B2 ## CPC - G06Q 30/0266: {based on the position of the vehicle} - G06Q 30/0255: {based on user history} - G06Q 30/0271: {Personalized advertisement} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A transaction appliance and techniques for effecting a consumer transaction in a fueling station system is disclosed. Presence of a consumer vehicle at a fuel dispenser is detected and the transaction appliance transmits a transaction trigger to a transaction server located remotely outside the retail fueling station environment. The transaction server responsively invokes personalized consumer data associated with the transaction trigger including advertising and promotions for purchasing products and services from a vendor. The transaction server provides personalized data to a fuel dispenser user interface via the transaction appliance and a user interface system inside the consumer vehicle during a fuel dispensing period. ## Claims ### Claim 1 A system for displaying content within a retail fueling station environment, comprising: a transaction appliance implemented on a computing system located within the retail fueling station environment and configured to receive vehicle information about a vehicle from a fuel dispenser over a local area network; and a transaction server implemented on a computing system located remotely outside the retail fueling station environment and configured to: receive the vehicle information from the transaction application over a wide area network; process the vehicle information to determine a consumer characteristic of an occupant of the vehicle; obtain a first content item based on the consumer characteristic for display at the fuel dispenser during a fuel dispensing period; and obtain a second content item based on the consumer characteristic for display at the vehicle during the fuel dispensing period, wherein the first content item and the second content item include differences based on the consumer characteristic, the first content item being for display at the fuel dispenser, and the second content item being for display at the vehicle. ### Claim 2 (depends on 1) The system of claim 1, wherein the first content item and the second content item are simultaneously displayed on a graphical user interface of the vehicle and a graphical user interface of the fuel dispenser, respectively. ### Claim 3 (depends on 1) The system of claim 1, wherein the transaction appliance is configured to receive the first content item from the transaction server via the wide area network, and to provide the first content item to the fuel dispenser that sent the vehicle information. ### Claim 4 (depends on 3) The system of claim 3, wherein the transaction appliance is further configured to receive the second content item from the transaction server, and to provide the second content item to the vehicle proximate to the fuel dispenser. ### Claim 5 (depends on 3) The system of claim 3, wherein the transaction server is configured to provide the second content item to a graphical user interface of the vehicle over a communication network separate from the local area network of the retail fueling station environment. ### Claim 6 (depends on 1) The system of claim 1, wherein: the transaction server is configured to determine a profile correlating at least one of consumer profile data, consumer history data, loyalty program data, and fueling preferences with the vehicle information, to select the first content item based at least in part on the determined profile, and to select the second content item based at least in part on the determined profile. ### Claim 7 (depends on 6) The system of claim 6, wherein the first content item and the second content item include a personalized vendor offer to complete a transaction that is separate from a fuel dispensing transaction. ### Claim 8 (depends on 6) The system of claim 6, wherein the differences between the first content item and the second content item are based on the profile. ### Claim 9 (depends on 1) The system of claim 1, wherein the transaction server is configured to receive consumer information of the occupant of the vehicle, and to determine the consumer characteristic based on a combination of the consumer information and the vehicle information. ### Claim 10 (depends on 1) The system of claim 1, further comprising: one or more fuel dispensers each configured to detect a vehicle in its proximity, the one or more fuel dispensers including a wireless communication module configured to obtain the vehicle information from the vehicle. ### Claim 11 A method of displaying content within a retail fueling station environment, the method comprising: receiving, at a transaction appliance implemented on a computing system located within the retail fueling station environment, vehicle information about a vehicle from a fuel dispenser over a local area network; receiving, at a transaction server implemented on a computing system located remotely outside the retail fueling station environment, the vehicle information from the transaction application over a wide area network; processing the vehicle information to determine a consumer characteristic of an occupant of the vehicle; obtaining a first content item based on the consumer characteristic for display at the fuel dispenser during a fuel dispensing period; and obtaining a second content item based on the consumer characteristic for display at the vehicle during the fuel dispensing period, wherein the first content item and the second content item include differences based on the consumer characteristic, the first content item being for display at the fuel dispenser, and the second content item being for display at the vehicle. ### Claim 12 (depends on 11) The method of claim 11, further comprising displaying the first content item and the second content item simultaneously on a graphical user interface of the vehicle and a graphical user interface of the fuel dispenser, respectively. ### Claim 13 (depends on 11) The method of claim 11, further comprising: receiving, at the transaction appliance, the first content item from the transaction server via the wide area network; and providing the first content item to the fuel dispenser that sent the vehicle information. ### Claim 14 (depends on 13) The method of claim 13, further comprising: receiving the second content item from the transaction server; and providing the second content item to the vehicle proximate to the fuel dispenser. ### Claim 15 (depends on 13) The method of claim 13, further comprising: providing, with the transaction server, the second content item to a graphical user interface of the vehicle over a communication network separate from the local area network of the retail fueling station environment. ### Claim 16 (depends on 11) The method of claim 11, further comprising: determining a profile correlating at least one of consumer profile data, consumer history data, loyalty program data, and fueling preferences with vehicle information; selecting the first content item based at least in part on the determined profile describing use of the retail fueling station environment; and selecting the second content item based at least in part on the determined profile describing use of the retail fueling station environment. ### Claim 17 (depends on 11) The method of claim 11, wherein: the first content item and the second content item include a personalized vendor offer to complete a transaction that is separate from a fuel dispensing transaction. ### Claim 18 A method of displaying content within a retail fueling station environment, the method comprising: detecting a vehicle proximate to a fuel dispenser; obtaining, using a wireless communication module, vehicle information of the vehicle; relaying the vehicle information to a transaction server implemented on a computing system located remotely outside the retail fueling station environment; obtaining consumer information of an occupant of the vehicle at the transaction server; processing the vehicle information and the consumer information to determine one or more consumer characteristics of using the retail fueling station environment; determining a first content item for display at the fuel dispenser based on the one or more consumer characteristics; determining a second content item for display at the vehicle based on the one or more consumer characteristics; displaying the first content item at the fuel dispenser during a fuel dispensing period; and displaying the second content item at the vehicle during the fuel dispensing period, wherein the first content item and the second content item include differences based on the one or more consumer characteristics, the first content item being for display at the fuel dispenser, and the second content item being for display at the vehicle. ### Claim 19 (depends on 18) The method of claim 18, further comprising: determining a profile correlating at least one of consumer profile data, consumer history data, loyalty program data, and fueling preferences with the vehicle information; selecting the first content item based at least in part on the determined profile describing use of the retail fueling station environment; and selecting the second content item based at least in part on the determined profile describing use of the retail fueling station environment. ### Claim 20 (depends on 18) The method of claim 18, wherein the first content item and the second content item include a personalized vendor offer to complete a transaction that is separate from a fuel dispensing transaction.