# US 12,223,257 B2 · Systems and methods for generating personalized content

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- Number: US 12,223,257 B2
- Document ID: US12223257B2
- Status: Granted
- Kind: B2
- Application number: 18/414,899
- Filed: 2024-01-17
- Published: 2024-05-09
- Granted: 2025-02-11
- Earliest claimed: 2019-08-29
- Assignees: Adeia Guides Inc.
- Applicants: Adeia Guides Inc.
- Inventors: Madhusudhan Srinivasan; Deviprasad Punja
- Web page: https://patentgrep.com/patent/US12223257B2

## CPC

- G06F 16/9035: Filtering based on additional data, e.g. user or group profiles
- G06F 40/134: Hyperlinking
- G06F 16/288: {Entity relationship models}
- G06F 16/9566: {URL specific, e.g. using aliases, detecting broken or misspelled links}
- G06F 40/295: Named entity recognition
- G06F 40/30: Semantic analysis
- G06F 40/56: Natural language generation
- H04L 51/046: Interoperability with other network applications or services
- H04L 51/063: Content adaptation, e.g. replacement of unsuitable content
- H04L 51/52: for supporting social networking services
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

The system receives a message having a sender and a recipient. The system identifies entities associated with the message and associated with any content that is associated with the message. The system determines whether to, and how to, modify the message based on relationship information among the sender, the recipient, and any entities identified in the message or components of the message. A relationship between a sender and recipient may be determined using, for example, a database of relationship information. The system modifies, for example, text, images, or video of the message to generate the personalized message. The personalized message include the original message along with context information to help indicate the relevance of the message to the recipient. The context information can include text, images, video, or other information. To illustrate, the context information can include keywords or identifiers that indicate entities associated with the message.

## Claims

### Claim 1

A method comprising:
receiving a text message at an electronic device;
identifying a first recipient and a second recipient to whom the received text message is to be transmitted;
determining that the first recipient is associated with a first relationship category and the second recipient is associated with a second relationship category that is distinct from the first relationship category;
modifying language of the text message into a first format and a second format, wherein the first format and is determined based on the first relationship category and the second format is determined based on the second relationship category; and
transmitting the text message with the modified language in the first format to the first recipient and the text message with the modified language in the second format to the second recipient.

### Claim 2 (depends on 1)

The method of claim 1, further comprising:
determining that the received text message includes an image; and
in response to determining that the received text message includes an image, selecting, by a message reconstructor, an image modifier from a plurality of modifiers, for modifying the text message, wherein the selection of the image modifier is based on format of the received message.

### Claim 3 (depends on 2)

The method of claim 2, further comprising:
determining, based on the first relationship category and the second relationship category, that the image included in the received text message is inappropriate for the first recipient but not for the second recipient; and
in response to determining that the image included in the received text message is inappropriate for the first recipient but not for the second recipient:
removing the image from the text message with the modified language in the first format; and
transmitting, to the first recipient, the text message with the modified language in the first format, without the received image.

### Claim 4 (depends on 3)

The method of claim 3, further comprising:
retaining the image with the text message with the modified language in the second format; and
transmitting to the second recipient, the text message with the modified language in the second format, with the received image.

### Claim 5 (depends on 1)

The method of claim 1, wherein the first relationship category is a formal category used for professional relationships.

### Claim 6 (depends on 1)

The method of claim 1, wherein the second relationship category is an informal category used for non-professional relationships.

### Claim 7 (depends on 1)

The method of claim 1, further comprising:
configuring an image plug-in for processing the received text message; and
using the image plug-in to change attributes of the text message that is to be transmitting in the first and second formats.

### Claim 8 (depends on 7)

The method of claim 7, wherein the attributes to be changed include colors and background of the received text message.

### Claim 9 (depends on 1)

The method of claim 1, further comprising:
configuring a video plug-in for processing the received text message; and
using the video plug-in to overlay a video message on the text message that is to be transmitting in the first and second formats.

### Claim 10 (depends on 1)

The method of claim 1, further comprising:
determining that the received text message includes a keyword and an image;
modifying the image based on a context of the keyword in the text message; and
transmitting the text message with the modified language in the first format to the first recipient and the text message with the modified language in the second format to the second recipient with the modified image.

### Claim 11

A system comprising:
control circuitry configured to:
receive a text message at an electronic device;
identify a first recipient and a second recipient to whom the received text message is to be transmitted;
determine that the first recipient is associated with a first relationship category and the second recipient is associated with a second relationship category that is distinct from the first relationship category;
modify language of the text message into a first format and a second format, wherein the first format and is determined based on the first relationship category and the second format is determined based on the second relationship category; and
transmit the text message with the modified language in the first format to the first recipient and the text message with the modified language in the second format to the second recipient.

### Claim 12 (depends on 11)

The system of claim 11, further comprising, the control circuitry configured to:
determine that the received text message includes an image; and
in response to determining that the received text message includes an image, select, by a message reconstructor, an image modifier from a plurality of modifiers, for modifying the text message, wherein the selection of the image modifier is based on format of the received message.

### Claim 13 (depends on 12)

The system of claim 12, further comprising, the control circuitry configured to:
determine, based on the first relationship category and the second relationship category, that the image included in the received text message is inappropriate for the first recipient but not for the second recipient; and
in response to determining that the image included in the received text message is inappropriate for the first recipient but not for the second recipient:
remove the image from the text message with the modified language in the first format; and
transmit, to the first recipient, the text message with the modified language in the first format, without the received image.

### Claim 14 (depends on 13)

The system of claim 13, further comprising, the control circuitry configured to:
retain the image with the text message with the modified language in the second format; and
transmit to the second recipient, the text message with the modified language in the second format, with the received image.

### Claim 15 (depends on 11)

The system of claim 11, wherein the first relationship category is a formal category used for professional relationships.

### Claim 16 (depends on 11)

The system of claim 11, wherein the second relationship category is an informal category used for non-professional relationships.

### Claim 17 (depends on 11)

The system of claim 11, further comprising, the control circuitry configured to:
configure an image plug-in for processing the received text message; and
use the image plug-in to change attributes of the text message that is to be transmitting in the first and second formats.

### Claim 18 (depends on 17)

The system of claim 17, wherein the attributes to be changed include colors and background of the received text message.

### Claim 19 (depends on 11)

The system of claim 11, further comprising, the control circuitry configured to:
configure a video plug-in for processing the received text message; and
use the video plug-in to overlay a video message on the text message that is to be transmitting in the first and second formats.

### Claim 20 (depends on 11)

The system of claim 11, further comprising, the control circuitry configured to:
determine that the received text message includes a keyword and an image;
modify the image based on a context of the keyword in the text message; and
transmit the text message with the modified language in the first format to the first recipient and the text message with the modified language in the second format to the second recipient with the modified image.
