# US 12,223,214 B2 · Method and system for asset routing

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- Number: US 12,223,214 B2
- Document ID: US12223214B2
- Status: Granted
- Kind: B2
- Application number: 18/241,938
- Filed: 2023-09-04
- Published: 2023-12-21
- Granted: 2025-02-11
- Earliest claimed: 2022-03-25
- Assignees: Lob.com, Inc.
- Applicants: Lob.com, Inc.
- Inventors: Britt Fritsch; Karan Kwatra; Mercedes Bernard; Lucas Jerome Birdeau
- Web page: https://patentgrep.com/patent/US12223214B2

## CPC

- G06F 3/1262: {by grouping or ganging jobs}
- G06F 3/1203: {Improving or facilitating administration, e.g. print management}
- G06F 3/1275: {Print workflow management, e.g. defining or changing a workflow, cross publishing}
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

The method for asset routing can include: determining a digital asset, routing the digital asset to a print partner based on the mail parameters, optionally printing a physical version of each digital asset, and optionally drop-shipping the physical assets. However, the method can additionally or alternatively include any other suitable elements.

## Claims

### Claim 1

A system, configured to:
receive an order comprising a set of digital assets, each associated with a different delivery address;
determine a set of batches, each associated with a carrier facility, wherein each carrier facility services a delivery region wherein the carrier facilities are arranged in a hierarchy;
batch each of the digital assets into one of a set of batches based on the respective delivery address falling within the delivery region associated with the respective batch, wherein each of the digital assets is further batched into one of the set of batches based on the hierarchy;
select a print partner for each batch, wherein the print partner is located proximal the respective delivery region; and
send the digital assets within a batch to the print partner when a threshold condition for the batch is met, wherein the print partner prints physical analogs of the digital assets.

### Claim 2 (depends on 1)

The system of claim 1, wherein the print partner drop-ships the physical analogs to the carrier facility associated with the batch.

### Claim 3 (depends on 1)

The system of claim 1, wherein each batch is specific to an asset permutation.

### Claim 4

A system, configured to:
receive an order comprising a set of digital assets, each associated with a different delivery address;
determine a set of batches, each associated with a carrier facility, wherein each carrier facility services a delivery region;
batch each of the digital assets into one of a set of batches based on the respective delivery address falling within the delivery region associated with the respective batch;
select a print partner for each batch, wherein the print partner is located proximal the respective delivery region;
send the digital assets within a batch to the print partner when a threshold condition for the batch is met, wherein the print partner prints physical analogs of the digital assets; and
when the threshold condition is not met, re-batch digital assets from the batch into other batches.