# US 12,214,259 B2 · Systems and methods for the production, management, syndication and distribution of digital assets through a network in a micro-subscription-based platform

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- Number: US 12,214,259 B2
- Document ID: US12214259B2
- Status: Granted
- Kind: B2
- Application number: 18/145,276
- Filed: 2022-12-22
- Published: 2023-04-27
- Granted: 2025-02-04
- Earliest claimed: 2018-03-21
- Assignees: Peloton Interactive, Inc.
- Applicants: Peloton Interactive, Inc.
- Inventors: Shachar Oren
- Web page: https://patentgrep.com/patent/US12214259B2

## CPC

- A63B 24/0075: {Means for generating exercise programmes or schemes, e.g. computerized virtual trainer, e.g. using expert databases}
- A63B 21/015: including rotating or oscillating elements {rubbing against fixed elements}
- A63B 21/225: {with flywheels}
- A63B 22/0605: {performing a circular movement, e.g. ergometers}
- A63B 24/0059: {Exercising apparatus with reward systems}
- A63B 24/0084: {Exercising apparatus with means for competitions, e.g. virtual races}
- A63B 24/0087: {Electric or electronic controls for exercising apparatus of groups A63B21/00 - A63B23/00, e.g. controlling load}
- A63B 71/0622: {Visual, audio or audio-visual systems for entertaining, instructing or motivating the user}
- G06Q 20/1235: {with control of digital rights management [DRM]}
- G06Q 20/3672: {initialising or reloading thereof}
- G06Q 40/04: Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
- G16H 20/30: relating to physical therapies or activities, e.g. physiotherapy, acupressure or exercising
- G16H 40/60: for the operation of medical equipment or devices
- H04N 21/4627: Rights management {associated to the content (security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08)}
- H04N 21/47202: {for requesting content on demand, e.g. video on demand}
- A63B 21/0051: {using eddy currents induced in moved elements, e.g. by permanent magnets}
- A63B 2024/0025: {Tracking the path or location of one or more users, e.g. players of a game}
- A63B 2024/0068: {Comparison to target or threshold, previous performance or not real time comparison to other individuals}
- A63B 2024/0081: {Coaching or training aspects related to a group of users}
- A63B 2024/0093: {the load of the exercise apparatus being controlled by performance parameters, e.g. distance or speed}
- A63B 2024/0096: {using performance related parameters for controlling electronic or video games or avatars}
- A63B 2071/0625: {Emitting sound, noise or music}
- A63B 2071/065: {Visualisation of specific exercise parameters}
- A63B 2071/068: {Input by voice recognition}
- A63B 2220/10: Positions
- A63B 2220/20: Distances or displacements
- A63B 2220/30: Speed
- A63B 2220/51: Force
- A63B 2220/72: Temperature
- A63B 2220/806: Video cameras
- A63B 2220/808: Microphones
- A63B 2225/50: Wireless data transmission, e.g. by radio transmitters or telemetry
- A63B 2230/06: heartbeat rate only
- A63B 2230/062: used as a control parameter for the apparatus
- A63B 2230/75: calorie expenditure
- A63B: APPARATUS FOR PHYSICAL TRAINING, GYMNASTICS, SWIMMING, CLIMBING, OR FENCING; BALL GAMES; TRAINING EQUIPMENT (apparatus for passive exercising, massage A61H)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G16H: HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING OR PROCESSING OF MEDICAL OR HEALTHCARE DATA
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

Systems and methods are for production, management, syndication and distribution of digital assets through a network such as the Internet or wireless network. Digital media assets are distributed to consumers through a syndicated network of Outlets under control of a central platform. Distribution is format agnostic. There is a single platform between the B2B2C, wherein a platform allows, through a single access for each stakeholder, the ability to each have control over availability dates and pricing specifications to a plurality of merchants and/or subscription outlets or channels. Subscription channels can support micro-subscriptions with diversely curated and priced offerings, including acceptance of crypto-currency. The delivered media assets may include content associated with an exercise apparatus, including content for an exercise session including computer generated content and computer augmented content created in response to exercise session data.

## Claims

### Claim 1

A media distribution system comprising:
a database storing information relating to media assets, application servers, content providers and end-users;
a platform server operable to facilitate distribution of media assets from the content providers to the application servers and end-user devices, the platform server configured to:
maintain content restriction data relating to the stored media assets, the content restriction data including access parameters received from an associated content provider;
generate a plurality of channels, each channel having channel characteristics associated with an application server and/or content provider and defining at least one media asset;
process a subscription request from an end-user for one of the plurality of channels, wherein a subscription is granted to the end-user satisfies the content restriction data and channel characteristics;
deliver channel media assets to the end-users in accordance with the subscription,
wherein the channel media assets include content associated with an exercise session performed by the end-users using exercise apparatuses associated with the end-users; and
receive performance data from the exercise apparatuses, wherein the performance data is based on exercise activity of the end-users during streaming of the exercise session via the exercise apparatuses and is captured by the exercise apparatuses.

### Claim 2

A system, comprising:
a database storing exercise content and data associated with a content provider and an application provider; and
a platform server operable to facilitate delivery of the exercise content to an exercise apparatus, the platform server configured to:
receive performance data, from the exercise apparatus, which is based on movement of a portion of the exercise apparatus during an exercise class;
forward the performance data to the content provider;
receive updated content associated with the exercise class from the content provider; and
deliver the updated content to the exercise apparatus,
wherein the updated content associated with the exercise class includes:
computer-generated, or computer-modified, media content generated from the performance data through a neural network, or
a combination of pre-existing content and computer-generated or computer modified media content generated and combined from the performance data through a neural network.

### Claim 3 (depends on 2)

The system of claim 2, wherein the performance data includes sensor data, user performance metrics, or user preference data for a user of the exercise apparatus.

### Claim 4 (depends on 2)

The system of claim 2, wherein the exercise content includes computer-generated content comprising computer generated music or computer-generated video;
wherein the computer-generated content is generated in real-time during transmission of the exercise class; and
wherein the computer-generated content changes in response to changes in the performance data.

### Claim 5 (depends on 4)

The system of claim 4, wherein the performance data includes cadence data, speed data, or heart rate data.

### Claim 6 (depends on 2)

The system of claim 2, wherein the exercise content of the content provider includes exercise class content including audio cues from an exercise instructor, video content of the exercise instructor, or scenery.

### Claim 7 (depends on 2)

The system of claim 2, wherein the updated content associated with the exercise class is delivered to the exercise apparatus by the application provider through an application facilitating the exercise class running on an application server; and wherein the application facilitating the exercise class generates session content for delivery to the exercise apparatus.

### Claim 8 (depends on 2)

The system of claim 2, wherein the platform server is further operable to:
maintain content restriction data relating to the stored exercise content, the content restriction data including access parameters received from an associated content provider;
generate a plurality of channels, each channel having channel characteristics associated with an application server and/or content provider and defining at least one media asset;
process a subscription request from an end user for one of the plurality of channels,
wherein a subscription is granted to the end-user satisfies the content restriction data and channel characteristics; and
deliver channel media assets to the exercise apparatus in accordance with the subscription.

### Claim 9 (depends on 8)

The system of claim 8, wherein the platform server is further configured to process a payment from a user associated with the exercise apparatus in accordance with the subscription request; and
allocate a portion of the payment among an account associated with the application server and the content provider, in accordance with the access parameters, the channel characteristics, or the subscription.

### Claim 10 (depends on 8)

The system of claim 8, wherein the database includes data organized by a subscription model, including multiple subscription plans defined by content providers or application servers that are produced, syndicated, and administered by the platform server as subscription media channels.

### Claim 11 (depends on 8)

The system of claim 8, further comprising:
a crypto-currency engine operable to generate, sell, trade, and administer crypto-currency tokens;
wherein the crypto-currency tokens have value recognized by the platform server;
wherein the platform server is further configured to accept one or more of the crypto-currency tokens as payment for the subscription.

### Claim 12

A method, comprising:
receiving performance data from an exercise apparatus during an exercise class,
wherein the exercise apparatus presents exercise content to a user of the exercise apparatus during the exercise class;
generating updated exercise content based on the performance data via a neural network; and
delivering the updated content to the exercise apparatus.

### Claim 13 (depends on 12)

The method of claim 12, wherein the updated exercise content includes computer-generated or computer-modified media content generated from the performance data via the neural network.

### Claim 14 (depends on 12)

The method of claim 12, wherein the updated exercise content includes a combination of pre-existing content and computer-generated or computer-modified media content generated and combined from the performance data via the neural network.

### Claim 15 (depends on 12)

The method of claim 12, further comprising:
forwarding the performance data to a content provider; and
receiving the updated exercise content from the content provider.

### Claim 16 (depends on 12)

The method of claim 12, wherein the performance data is based on movement of a portion of the exercise apparatus during the exercise class.

### Claim 17 (depends on 12)

The method of claim 12, wherein the performance data includes sensor data, user performance metrics, or user preference data for the user of the exercise apparatus.

### Claim 18 (depends on 12)

The method of claim 12, wherein the performance data includes cadence data, speed data, or heart rate data.

### Claim 19 (depends on 12)

The method of claim 12, wherein the updated exercise content includes computer-generated content comprising computer generated music or computer-generated video;
wherein the computer-generated content is generated in real-time during the exercise class; and
wherein the computer-generated content changes in response to changes in the performance data.

### Claim 20 (depends on 12)

The method of claim 12, wherein the exercise content includes exercise class content having audio cues from an exercise instructor and video content of the exercise instructor.
