A system for the treatment of an exhaust gas of a diesel combustion engine, said system comprising an NOx adsorber component, a diesel oxidation catalyst (DOC) component, a selective catalytic reduction (SCR) component, a gas heating component, and a reductant injector, wherein in said system, the NOx adsorber component is arranged upstream of the gas heating component, the reductant injector is arranged upstream of the SCR component, the gas heating component is arranged upstream of the reductant injector, the DOC component is arranged upstream of the reductant injector, and the DOC component and the gas heating component are directly consecutive components,
- wherein the NOx adsorber component is comprised in
- (i) a catalyst which comprises
- (i.1) a first substrate comprising an inlet end, an outlet end, a substrate axial length extending from the inlet end to the outlet end of the first substrate, and a plurality of passages defined by internal walls of the first substrate extending therethrough;
- (i.2) an NOx adsorber coating being said NOx adsorber component, said coating being disposed on the surface of the internal walls of the first substrate over at least 50% of the substrate axial length of the first substrate, the NOx adsorber coating comprising a platinum group metal component and a 10-membered ring pore zeolitic material having a framework type selected from the group consisting of FER, TON, MTT, SZR, MWW, AEL, HEU, AFO, a mixture of two or more thereof and a mixed type of two or more thereof.