# US 12,192,545 B2 · Systems and methods for causing a user to view secondary content that relates to a media asset from which a user has switched away > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,192,545 B2 - Document ID: US12192545B2 - Status: Granted - Kind: B2 - Application number: 17/990,124 - Filed: 2022-11-18 - Published: 2023-07-13 - Granted: 2025-01-07 - Earliest claimed: 2016-10-25 - Assignees: Adeia Guides Inc. - Applicants: Adeia Guides Inc. - Inventors: Roma Jhaveri - Web page: https://patentgrep.com/patent/US12192545B2 ## CPC - H04N 21/23424: {involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement} - H04N 21/23406: {involving management of server-side video buffer} - H04N 21/23418: {involving operations for analysing video streams, e.g. detecting features or characteristics (television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59)} - H04N 21/435: Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream - H04N 21/4383: {Accessing a communication channel} - H04N 21/44004: {involving video buffer management, e.g. video decoder buffer or video display buffer} - H04N 21/44218: {Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV programme (methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45)} - H04N 21/44222: {Analytics of user selections, e.g. selection of programmes or purchase activity (monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33)} - H04N 21/44226: {on social networks} - H04N 21/458: Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules {; time-related management operations (arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10)} - H04N 21/8358: involving watermark {(protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract Systems and methods are described herein for a media guidance application to determine that a user has switched away from a source transmitting a media asset with which the user was engaged and detect, while the user is switched away from the source, that secondary content transmitted by the source during a break of playback of the media asset relates to the media asset. In response to detecting that the secondary content relates to the media asset, the media guidance application may access a database to determine whether the secondary content specifically corresponds to the media asset, and, in response to determining that the secondary content specifically corresponds to the media asset, the media guidance application may generate for display the secondary content to the user. ## Claims ### Claim 1 A method comprising: displaying a media asset received from a media source; determining that a user is engaged in the displayed media asset; in response to determining engagement of the user with the media asset: identifying a break in the media asset; identifying a secondary content item that is related to the media asset for displaying during the identified break; and automatically causing the secondary content to be displayed during the break. ### Claim 2 (depends on 1) The method of claim 1, wherein determining that the user is engaged in the displayed media asset comprises: determining a percentage of time that the users eyes are directed towards the displayed media asset; determining whether the percentage of time exceeds a threshold amount of time; and in response to determining that the percentage of time that the users eyes are directed towards the displayed media asset exceeds the threshold amount of time: determining that the user is engaged with the display media asset. ### Claim 3 (depends on 1) The method of claim 1, further comprising, providing an alert to the user prior to causing the secondary content to be displayed during the break. ### Claim 4 (depends on 1) The method of claim 1, wherein identifying the secondary content item that is related to the media asset comprises: determining characteristics of the media asset and the secondary content item; comparing characteristics of the media asset with the characteristics of the secondary content item; determining, based on the comparing, that a match exists between the characteristic of the media asset and the characteristics of the secondary content item; and determining that the secondary content item is related to the media asset based on the match. ### Claim 5 (depends on 1) The method of claim 1, further comprising, in response to determining that the secondary content is related to the media asset, buffering the secondary content from its beginning into a buffer. ### Claim 6 (depends on 2) The method of claim 2, further comprising: monitoring a biometric reaction of the user while the user is consuming the media asset, wherein the monitoring is performed using a camera; and determining that the users eyes are directed towards the displayed media asset based on the monitoring of the biometric reaction via the camera. ### Claim 7 (depends on 2) The method of claim 2, wherein the threshold amount of time is determined based on variables indicted in the user's profile. ### Claim 8 (depends on 7) The method of claim 7, wherein the variable is household chores and the threshold is determined by: determining that the user performs household chores during display of media assets; determining an amount of time the user sits to consume a media asset by taking a break from the household chores; and using the determined amount of time the user sits to consume a media asset by taking a break from the household chores as the threshold amount of time. ### Claim 9 (depends on 8) The method of claim 8, further comprising, determining a high level of engagement with the media asset by the user if the user sits and consumes the media asset for an amount of time that exceeds the determined amount of time the user sits to consume a media asset taking a break from the household chores. ### Claim 10 (depends on 3) The method of claim 3, wherein the alert informs the user of the secondary content to be displayed. ### Claim 11 A system comprising: communications circuitry to access a database that includes a media asset and a secondary content item; and control circuitry configured to: display the media asset received from a media source; determine that a user is engaged in the displayed media asset; in response to determining engagement of the user with the media asset: identify a break in the media asset; identify the secondary content item that is related to the media asset for displaying during the identified break; and automatically cause the secondary content to be displayed during the break. ### Claim 12 (depends on 11) The system of claim 11, wherein determining that the user is engaged in the displayed media asset comprises, the control circuitry configured to: determine a percentage of time that the users eyes are directed towards the displayed media asset; determine whether the percentage of time exceeds a threshold amount of time; and in response to determining that the percentage of time that the users eyes are directed towards the displayed media asset exceeds the threshold amount of time: determine that the user is engaged with the display media asset. ### Claim 13 (depends on 11) The system of claim 11, further comprising, the control circuitry configured to provide an alert to the user prior to causing the secondary content to be displayed during the break. ### Claim 14 (depends on 11) The system of claim 11, wherein identifying the secondary content item that is related to the media asset comprises, the control circuitry configured to: determine characteristics of the media asset and the secondary content item; compare characteristics of the media asset with the characteristics of the secondary content item; determine, based on the comparing, that a match exists between the characteristic of the media asset and the characteristics of the secondary content item; and determine that the secondary content item is related to the media asset based on the match. ### Claim 15 (depends on 11) The system of claim 11, further comprising, the control circuitry configured to, in response to determining that the secondary content is related to the media asset, buffer the secondary content from its beginning into a buffer. ### Claim 16 (depends on 12) The system of claim 12, further comprising, the control circuitry configured to: monitor a biometric reaction of the user while the user is consuming the media asset, wherein the monitoring is performed using a camera; and determine that the users eyes are directed towards the displayed media asset based on the monitoring of the biometric reaction via the camera. ### Claim 17 (depends on 12) The system of claim 12, wherein the threshold amount of time is determined by the control circuitry based on variables indicted in the user's profile. ### Claim 18 (depends on 17) The system of claim 17, wherein the variable is household chores and the threshold is determined by the control circuitry by: determining that the user performs household chores during display of media assets; determining an amount of time the user sits to consume a media asset by taking a break from the household chores; and using the determined amount of time the user sits to consume a media asset by taking a break from the household chores as the threshold amount of time. ### Claim 19 (depends on 18) The system of claim 18, further comprising, the control circuitry configured to determine a high level of engagement by the user with the media asset if the user sits and consumes the media asset for an amount of time that exceeds the determined amount of time the user sits to consume a media asset taking a break from the household chores. ### Claim 20 (depends on 13) The system of claim 13, wherein the alert informs the user of the secondary content to be displayed.