# US 12,192,298 B2 · Method of providing digital content for users of physical items > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,192,298 B2 - Document ID: US12192298B2 - Status: Granted - Kind: B2 - Application number: 18/148,212 - Filed: 2022-12-29 - Published: 2023-06-15 - Granted: 2025-01-07 - Earliest claimed: 2013-02-12 - Assignees: adidas AG - Applicants: adidas AG - Inventors: Jon H. Werner; Christian Dibenedetto; Amy Jones Vaterlaus; Stephen M. Vincent - Web page: https://patentgrep.com/patent/US12192298B2 ## CPC - H04W 4/02: Services making use of location information - G06F 16/2291: {User-Defined Types; Storage management thereof} - G06F 16/235: {Update request formulation} - G06F 16/24575: {using context} - G06F 16/248: Presentation of query results - G06F 16/40: of multimedia data, e.g. slideshows comprising image and additional audio data (retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70) - G06Q 10/087: Inventory or stock management, e.g. order filling, procurement or balancing against orders - G06Q 20/203: {Inventory monitoring} - G06Q 20/208: {Input by product or record sensing, e.g. weighing or scanner processing} - G06Q 30/0251: Targeted advertisements - G06Q 30/0261: {based on user location} - G06Q 30/0269: {based on user profile or attribute} - G06Q 30/0623: {by investigating goods or services} - H04B 5/24: Inductive coupling - H04B 5/77: for interrogation - H04L 67/306: User profiles - H04L 67/52: specially adapted for the location of the user terminal - H04L 67/54: Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users - H04W 4/80: Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04B: TRANSMISSION - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) ## Abstract Systems, apparatuses, and methods are provided for enhancing users' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item and sends the selected digital content to the user's electronic device for display. ## Claims ### Claim 1 A method performed on a mobile device, the method comprising: receiving a user input from a user, the user input comprising user account information; determining, based on the user account information, whether the user is a registered user or an unregistered user; receiving, from a smart tag reader, an item identifier from a smart tag associated with an item; receiving, from a remote computing device, a first plurality of options and a second plurality of options; displaying, on a display of the mobile device, the first plurality of options based on determining that the user is a registered user and based on the item identifier; and displaying, on the display of the mobile device, the second plurality of options based on determining that the user is an unregistered user. ### Claim 2 (depends on 1) The method of claim 1, wherein the first plurality of options comprises an option to register the item to a user account associated with the user. ### Claim 3 (depends on 1) The method of claim 1, wherein the second plurality of options comprises an option to provide user account information such that the user becomes a registered user. ### Claim 4 (depends on 1) The method of claim 1, further comprising transmitting, to a remote computing device of a remote user, a communication based in part on the item identifier. ### Claim 5 (depends on 1) The method of claim 1, wherein the first plurality of options comprises an option to begin a workout. ### Claim 6 (depends on 5) The method of claim 5, further comprising tapping the smart tag by the mobile device, wherein the receiving the item identifier is in response to the tapping. ### Claim 7 (depends on 6) The method of claim 6, wherein a workout application of the mobile device launches in response to the tapping. ### Claim 8 (depends on 5) The method of claim 5, wherein the first plurality of options comprises an option to end the workout. ### Claim 9 (depends on 1) The method of claim 1, wherein the first plurality of options comprises a price, and wherein the method further comprises adjusting the price based on the user account information. ### Claim 10 (depends on 9) The method of claim 9, wherein the user account information comprises workout data, and wherein the price is adjusted based in part of the workout data. ### Claim 11 A system comprising: a smart tag configured to transmit an item identifier; and an application configured to be executed by a mobile computing device, wherein the application, when executed, is configured to cause the mobile computing device to: receive, via a user interface, user account information; receive, from a smart tag reader, the item identifier; receive, from a remote computing device, a first plurality of options and a second plurality of options; determining, based on the user account information, whether the user is a registered user or an unregistered user; display, on the user interface, the first plurality of options based on determining that the user is a registered user and based on the item identifier; and display, on the user interface, the second plurality of options based on determining that the user is an unregistered user. ### Claim 12 (depends on 11) The system of claim 11, wherein an option of the first plurality of options starts a workout application. ### Claim 13 The system of 12, wherein the system is configured to start the workout application in response to the mobile computing device tapping the smart tag. ### Claim 14 (depends on 13) The system of claim 13, wherein the system automatically starts the workout application. ### Claim 15 The system of 13, wherein, after starting the workout application, the system is configured to stop the workout application in response to the mobile computing device tapping the smart tag. ### Claim 16 (depends on 11) The system of claim 11, wherein an option of the first plurality of options provides the user with the user's personal training or workout information. ### Claim 17 (depends on 11) The system of claim 11, wherein the smart tag is associated with an item, and wherein the at least a portion of the user's personal training or workout information is associated with the item. ### Claim 18 (depends on 17) The system of claim 17, wherein the item is a running shoe. ### Claim 19 (depends on 17) The system of claim 17, wherein an option of the first plurality of options is an option to purchase a second item. ### Claim 20 (depends on 19) The system of claim 19, wherein the option to purchase a second item comprises a price, and wherein the system is configured to adjust the price based on the user account information.