# US 12,192,256 B2 · Personalized content sharing platform

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- Number: US 12,192,256 B2
- Document ID: US12192256B2
- Status: Granted
- Kind: B2
- Application number: 17/729,327
- Filed: 2022-04-26
- Published: 2022-08-11
- Granted: 2025-01-07
- Earliest claimed: 2014-01-29
- Assignees: eBay Inc.
- Applicants: eBay Inc.
- Inventors: Corinne Sherman Stewart
- Web page: https://patentgrep.com/patent/US12192256B2

## CPC

- H04L 65/403: Arrangements for multi-party communication, e.g. for conferences (data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15)
- G06Q 10/42: Determination of affinities or common interests between users
- G06Q 30/0241: Advertisements
- H04L 65/1063: Application servers providing network services (systems providing special services to telephonic subscribers H04M3/42)
- H04L 65/612: for unicast
- H04L 65/765: {intermediate}
- H04L 69/08: Protocols for interworking; Protocol conversion
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing personalized content sharing service is presented. Consistent with some embodiments, the method may include receiving a request to share a content item with a member of the social network. The method may further include determining an interest of the member of the social network based on social data about the member of the social network. A customized posting to share the content item with the member of the social network is then generated using the interest of the user.

## Claims

### Claim 1

A method comprising:
receiving a request to share a content item with a member of a social network;
determining, via one or more API calls, an interest of the member and a preferred format of social network postings of the member that comprises an image file format as a preferred file type;
using an image recognition module to identify a content element of the content item, the content element corresponding to the interest of the member;
generating a personalized social network posting of the content item in the image file format based on the content element representing the interest; and
causing display of the personalized social network posting of the content item in a user interface of a device of the member.

### Claim 2 (depends on 1)

The method of claim 1, wherein the content element includes any one of: a text segment, an image, an audio segment, or a video.

### Claim 3 (depends on 1)

The method of claim 1, wherein the personalized social network posting includes a tag corresponding to an item category associated with the content item.

### Claim 4 (depends on 1)

The method of claim 1, further comprising:
retrieving, via the one or more API calls, social data of the member based on a social network profile of the member, the social data including a history of social network activities of the member; and
determining the interest of the member and the preferred format of social network postings of the member based on the social data.

### Claim 5 (depends on 4)

The method of claim 4, further comprising:
identifying an engagement of the member with a content sharing posting based on the history of social network activities of the member; and
determining the preferred format of social network postings of the member based on the engagement of the member with the content sharing posting.

### Claim 6 (depends on 5)

The method of claim 5, further comprising:
formatting the personalized social network posting according to the preferred format of social network postings of the member.

### Claim 7 (depends on 1)

The method of claim 1, wherein the preferred format of social network postings of the member includes a preferred content type.

### Claim 8 (depends on 1)

The method of claim 1, further comprising:
using a text analysis module to identify a keyword from the content element that includes a text segment; and
generating the personalized social network posting further based on the keyword from the content element.

### Claim 9 (depends on 1)

The method of claim 1, further comprising:
publishing the personalized social network posting of the content item on the social network on behalf of a user associated with the request.

### Claim 10

A system comprising:
one or more hardware processors of a machine; and
a machine-readable storage medium storing instructions that, when executed by the one or more hardware processors, cause the machine to perform operations comprising:
receiving a request to share a content item with a member of a social network;
determining, via one or more API calls, an interest of the member and a preferred format of social network postings of the member that comprises an image file format as a preferred file type;
using an image recognition module to identify a content element of the content item, the content element corresponding to the interest of the member;
generating a personalized social network posting of the content item in the image file format based on the content element representing the interest; and
causing display of the personalized social network posting of the content item in a user interface of a device of the member.

### Claim 11 (depends on 10)

The system of claim 10, wherein the content element includes any one of: a text segment, an image, an audio segment, or a video.

### Claim 12 (depends on 10)

The system of claim 10, wherein the personalized social network posting includes a tag corresponding to an item category associated with the content item.

### Claim 13 (depends on 10)

The system of claim 10, wherein the operations further comprise:
retrieving, via the one or more API calls, social data of the member based on a social network profile of the member, the social data including a history of social network activities of the member; and
determining the interest of the member and the preferred format of social network postings of the member based on the social data.

### Claim 14 (depends on 13)

The system of claim 13, wherein the operations further comprise:
identifying an engagement of the member with a content sharing posting based on the history of social network activities of the member; and
determining the preferred format of social network postings of the member based on the engagement of the member with the content sharing posting.

### Claim 15 (depends on 14)

The system of claim 14, wherein the operations further comprise:
formatting the personalized social network posting according to the preferred format of social network postings of the member.

### Claim 16 (depends on 10)

The system of claim 10, wherein the operations further comprise:
using a text analysis module to identify a keyword from the content element that includes a text segment; and
generating the personalized social network posting further based on the keyword from the content element.

### Claim 17 (depends on 10)

The system of claim 10, wherein the operations further comprise:
publishing the personalized social network posting of the content item on the social network on behalf of a user associated with the request.

### Claim 18

A non-transitory machine-readable storage medium storing instructions that, when executed by one or more hardware processors of a machine, cause the one or more hardware processors to perform operations comprising:
receiving a request to share a content item with a member of a social network;
determining, via one or more API calls, an interest of the member and a preferred format of social network postings of the member that comprises an image file format as a preferred file type;
using an image recognition module to identify a content element of the content item, the content element corresponding to the interest of the member;
generating a personalized social network posting of the content item in the image file format based on the content element representing the interest; and
causing display of the personalized social network posting of the content item in a user interface of a device of the member.