# US 12,190,754 B2 · Collaborative asset generation and communication > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,190,754 B2 - Document ID: US12190754B2 - Status: Granted - Kind: B2 - Application number: 17/967,695 - Filed: 2022-10-17 - Published: 2023-04-20 - Granted: 2025-01-07 - Earliest claimed: 2021-10-18 - Assignees: Hallmark Cards, Incorporated - Applicants: Hallmark Cards, Incorporated - Inventors: Kevin Swanson; Jennifer R. Garbos; David Galen Saville; Krista Masilionis; Stephanie Young - Web page: https://patentgrep.com/patent/US12190754B2 ## CPC - G09F 1/04: Folded cards - G09F 3/0297: {including a machine-readable marking, e.g. a bar code (digitally marked record carriers in general G06K19/00)} - G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS ## Abstract The technology described herein allows a sender to initiate generation of a collaborative asset, which may be a video generated by merging videos provided by a group of users. The technology can facilitate the generation and collection of digital assets, such as video, images, and audio recordings from a group of users designed by the sender. The collaborative asset may be associated with a tangible object using a unique identifier located on the tangible object. The collaborative asset may be stored in computer memory on a user-experience server and associated with the unique identifier. When the unique identifier is provided to the user-experience server a second time, the collaborative asset can be retrieved and output to the computing device that provided the unique identifier. Thus, a user can initiate generation of a collaborative asset. ## Claims ### Claim 1 A greeting card with obscured unique identifier comprising: a cover panel with a unique identifier printed on a back side of the cover panel; an intermediate panel integral with the cover panel and separated by a first fold line, the intermediate panel having a perforated tab at a second location, wherein the perforated tab is located to obscure the unique identifier when the cover panel and the intermediate panel are in a stacked arrangement; and an end panel integral with the intermediate panel and separated by a second fold line. ### Claim 2 (depends on 1) The greeting card of claim 1, wherein the perforated tab includes a finger slot. ### Claim 3 (depends on 1) The greeting card of claim 1, wherein the perforated tab includes a second copy of the unique identifier. ### Claim 4 (depends on 2) The greeting card of claim 2, wherein the perforated tab includes scanning instructions to start a collaborative asset creation process. ### Claim 5 (depends on 2) The greeting card of claim 2, wherein the perforated tab has perforations on three or more edges. ### Claim 6 (depends on 2) The greeting card of claim 2, wherein the perforated tab has perforations at all contact points with the intermediate panel. ### Claim 7 A method for associating a collaborative asset with a tangible object, comprising: obtaining from a first user device a unique identifier located on the tangible object; receiving an instruction to associate the unique identifier with the collaborative asset; receiving a first digital asset from a first user of the first user device; receiving a second digital asset from a second user of a second user device; using the first digital asset and the second digital asset to build the collaborative asset; and associating the unique identifier and the collaborative asset together within a data store. ### Claim 8 (depends on 7) The method of claim 7, wherein the method further comprises: receiving the unique identifier from a third user device; identifying the collaborative asset from the unique identifier; and communicating the collaborative asset to the third user device. ### Claim 9 (depends on 8) The method of claim 8, further comprising displaying a thank you control on the third user device; receiving a selection of the thank you control; and outputting a thank you communication from a third user to the first user. ### Claim 10 (depends on 7) The method of claim 7, wherein the collaborative asset is a video. ### Claim 11 (depends on 10) The method of claim 10, wherein the method further comprises associating the collaborative asset with a stock video that is consistent with a theme. ### Claim 12 (depends on 11) The method of claim 11, wherein the theme is also present in a decoration located on the tangible object. ### Claim 13 (depends on 12) The method of claim 12, wherein the theme is happy birthday. ### Claim 14 (depends on 7) The method of claim 7, wherein the tangible object is a greeting card. ### Claim 15 A method of manufacturing a unique item within a commonly designed greeting card construction, the method comprising: printing a unique identifier on a first surface a first card panel of a greeting card body; applying a cut to a portion of a second card panel of the greeting card body to form a perforated tab; and folding the greeting card body to cause the perforated tab to at least partially obscure the unique identifier. ### Claim 16 (depends on 15) The method of claim 15, wherein the first card panel is a cover panel and the first surface is a back surface of the cover panel. ### Claim 17 (depends on 15) The method of claim 15, wherein the second card panel is an intermediate panel. ### Claim 18 (depends on 15) The method of claim 15, further comprising adhering the first card panel to the second card panel to form a single panel with the unique identifier inside the single panel. ### Claim 19 (depends on 15) The method of claim 15, wherein the unique identifier is a QR code with a link to collaborative asset service. ### Claim 20 (depends on 15) The method of claim 15, wherein the perforated tab includes a finger slot.