# US 12,183,270 B1 · Digital displays of advertisements on vehicles and self driving vehicles > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,183,270 B1 - Document ID: US12183270B1 - Status: Granted - Kind: B1 - Application number: 16/720,897 - Filed: 2019-12-19 - Granted: 2024-12-31 - Earliest claimed: 2017-03-22 - Assignees: Accelerate Labs, LLC - Applicants: Sanjay K. Rao - Inventors: Sanjay K. Rao - Web page: https://patentgrep.com/patent/US12183270B1 ## CPC - G09G 3/3208: organic, e.g. using organic light-emitting diodes [OLED] - B60K 35/22: Display screens - B60K 35/28: characterised by the type of the output information, e.g. video entertainment or vehicle dynamics information; characterised by the purpose of the output information, e.g. for attracting the attention of the driver - B60K 35/50: Instruments characterised by their means of attachment to or integration in the vehicle (B60K35/231 takes precedence) - B60K 35/60: Instruments characterised by their location or relative disposition in or on vehicles (arrangements of lighting devices on dashboards B60Q3/10) - B60K 35/85: Arrangements for transferring vehicle- or driver-related data - G06Q 30/0242: Determining effectiveness of advertisements - G06Q 30/0265: {Vehicular advertisement} - G09F 21/04: by land vehicles - B60J 1/08: arranged at vehicle sides - B60K 35/10: Input arrangements, i.e. from user to vehicle, associated with vehicle functions or specially adapted therefor - B60K 37/00: Dashboards (as road-vehicle superstructure sub-units B62D25/14) - B60K 2360/1438: Touch screens - B60K 2360/175: Autonomous driving - B60K 2360/177: Augmented reality - B60K 2360/771: on the ceiling - B60K 2360/785: on or in relation to the windshield or windows - G06F 3/0488: using a touch-screen or digitiser, e.g. input of commands through traced gestures - G09G 2320/0653: Controlling or limiting the speed of brightness adjustment of the illumination source - G09G 2340/12: Overlay of images, i.e. displayed pixel being the result of switching between the corresponding input pixels - G09G: ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION (arrangements for transferring data between digital computers and displays G06F3/14; static indicating arrangements comprising an association of a number of separate sources or light control cells G09F9/00; static indicating arrangements comprising integral associations of a number of light sources H01J, H01K, H10H, H05B33/12; scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission, details thereof H04N1/00) - B60K: ARRANGEMENT OR MOUNTING OF PROPULSION UNITS OR OF TRANSMISSIONS IN VEHICLES; ARRANGEMENT OR MOUNTING OF PLURAL DIVERSE PRIME-MOVERS IN VEHICLES; AUXILIARY DRIVES FOR VEHICLES; INSTRUMENTATION OR DASHBOARDS FOR VEHICLES; ARRANGEMENTS IN CONNECTION WITH COOLING, AIR INTAKE, GAS EXHAUST OR FUEL SUPPLY OF PROPULSION UNITS IN VEHICLES - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS - B60J: WINDOWS, WINDSCREENS, NON-FIXED ROOFS, DOORS, OR SIMILAR DEVICES FOR VEHICLES; REMOVABLE EXTERNAL PROTECTIVE COVERINGS SPECIALLY ADAPTED FOR VEHICLES (fastening, suspending, closing, or opening of such devices E05) - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract Windows including sunroofs of a car may be enabled to display cinematic video, still pictures, opaque content, or picturesque content such as the countryside to simulate various environments while driving. On the outside of the autonomous vehicle advertising content may be shown on digital displays to pedestrians, bystanders, and other vehicle, autonomous vehicle or semi-autonomous vehicle passengers. Advertising revenue may offset vehicle leasing, maintenance, fuel, and ridesharing costs. Ad networks may send local offers content for presentation on the vehicle, autonomous vehicle or semi-autonomous vehicle's windows. Passengers may order food and interact with ads on the car window. The car windows may be multi-touch enabled to allow for various gestures and interactivity with the vehicle, autonomous vehicle or semi-autonomous vehicle. A ridesharing program may allow a passenger to enable ads on the window of the car during their trip to defray the cost of the trip. ## Claims ### Claim 1 A system comprising: an electronic device, wherein the electronic device is configured to be positioned on a vehicle; the electronic device comprising a processor, a memory, a first display, a second display, a proximity sensor, a camera; and a wireless transmit and receive unit enabled for communication of one or more content with a server; wherein at least one of the one or more content comprises of an advertisement; the camera of the electronic device configured to acquire a live view outside the vehicle, and the electronic device configured to display a rendering of the live view on the first display of the electronic device; wherein the first display faces the inside of the vehicle; the second display of the electronic device configured to be on the reverse side of the first display; wherein the second display is enabled to display the advertisement based at least upon a location of the electronic device; and the proximity sensor configured to wake up at least one the first display and the second display of the electronic device upon a detection of an object facing the direction of either the first display or the second display. ### Claim 2 (depends on 1) The system of claim 1, wherein the advertisement is determined at least in part by an ad exchange. ### Claim 3 (depends on 1) The system of claim 1, wherein the advertisement is targeted based at least in part on one or more objects identified from one or more captured images by the camera of the electronic device. ### Claim 4 (depends on 1) The system of claim 1, wherein the advertisement is personalized to a vendor located in proximity to the electronic device as determined at least in part by the location of the electronic device. ### Claim 5 (depends on 1) The system of claim 1, wherein the advertisement is associated with a dynamic real-time purchase of the advertisement based at least in part on a geofenced area associated with the electronic device. ### Claim 6 (depends on 1) The system of claim 1, wherein the advertisement is personalized based on one or more proximate vehicles to the electronic device. ### Claim 7 (depends on 1) The system of claim 1, wherein the advertisement is restricted to a geo-fenced area. ### Claim 8 (depends on 1) The system of claim 1, wherein the advertisement is customized based on a predicted trajectory of the electronic device. ### Claim 9 (depends on 1) The system of claim 1, wherein a payment from an advertiser in association with the advertisement is obtained by one or more servers. ### Claim 10 (depends on 1) The system of claim 1, wherein the one or more content of the electronic device covers a window of the vehicle. ### Claim 11 A method comprising: providing an electronic device for placement on a window of a vehicle; wherein the electronic device comprises a processor, a memory, a first display, a second display a proximity sensor, a camera; and a wireless transmit and receive unit configured to receive from a server one or more content; wherein the camera of the electronic device is configured to acquire a live view outside the vehicle, and the electronic device is configured to display a rendering of the live view on the first display, wherein the first display faces the inside of the vehicle; configuring by the processor at least one of the one or more content on the second display of the electronic device to be viewable on the outside of the vehicle; wherein at least one of the one or more content comprises of an advertisement; wherein the second display of the electronic device is configured to face the reverse side of the first display; wherein the second display is enabled to display at least one of the one or more content including the advertisement; wherein the server determines the advertisement based at least on a location of the electronic device; and configuring the proximity sensor to wake up at least one of the first display and the second display of the electronic device upon a detection of a head facing the direction of the first display or the second display. ### Claim 12 (depends on 11) The method of claim 11, wherein the advertisement is targeted based at least in part on one or more objects that are identified from one or more captured images by the camera of the electronic device. ### Claim 13 (depends on 11) The method of claim 11, wherein the advertisement is personalized to a vendor located in proximity to the electronic device as determined at least in part by the location of the electronic device. ### Claim 14 (depends on 11) The method of claim 11, wherein the electronic device is enabled to automatically dim and adjust the brightness of the display or the second display.