# US 12,182,842 B2 · System and method for determining an attractiveness value of a product displayed on an online platform, and generating insights respective thereof

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- Number: US 12,182,842 B2
- Document ID: US12182842B2
- Status: Granted
- Kind: B2
- Application number: 17/032,166
- Filed: 2020-09-25
- Published: 2022-03-31
- Granted: 2024-12-31
- Earliest claimed: 2020-09-25
- Assignees: Content Square SAS
- Applicants: Content Square SAS
- Inventors: Michael Colombier; Martin De Charette
- Web page: https://patentgrep.com/patent/US12182842B2

## CPC

- G06Q 30/0625: {by formulating product or service queries, e.g. using keywords or predefined options}
- G06Q 10/06393: {Score-carding, benchmarking or key performance indicator [KPI] analysis}
- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06Q 30/0643: {graphically representing goods, e.g. 3D product representation}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A system and method for determining an attractiveness value of a product displayed on a website. The method includes receiving sales data on at least one product displayed in a zone included in the webpage, determining at least one key performing indicators (KPI) on each of the at least one product from the received sales data, comparing the KPI of the at least one product displayed in the zone, determining the attractiveness value for each of the at least one product displayed in the zone, and an insight based on the comparison and the determined attractiveness value, and displaying an image of the at least one product, the KPI, and the insight on the display.

## Claims

### Claim 1

A method comprising:
receiving, by a hardware processor of a server, a webpage analysis request of a webpage;
extracting, by the hardware processor of a server, contents of the webpage from one or more web servers;
accessing archive data in a database;
based on the archive data, determining, by the hardware processor of the server, a plurality of zones of the webpage, each zone in the plurality of zones associated with a predefined area within the webpage that is selectable by a user of the webpage;
identifying, by the hardware processor of the server, a plurality of products displayed in the plurality of zones;
detecting, by the hardware processor of the server, from a plurality of user computer devices, user selections in a zone of the plurality of zones in the webpage;
in response to the user selections in the zone, determining, by the hardware processor, key performing indicators (KPI) for each product of the plurality of products, wherein the determined KPI comprise a number of user selections of product references associated with each product and a conversion rate associated with each product,
wherein the KPI for each product of the plurality of products further comprises:
a number of page views, a click rate, an attractiveness rate, and a product revenue,
wherein the click rate for a product is based on a number of times the users that are navigating the webpage select an item within the webpage that displays the product in a zone of the webpage,
wherein the attractiveness rate for the product is based on a percentage of users that are navigating to the zone of the webpage that displays the product and select, in the zone, a product reference associated with the product;
determining, by the hardware processor of the server, that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of the other products in the webpage;
in response to determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of other products in the webpage, automatically determining, by the hardware processor of the server, that there is a lack of visibility of an image associated with the product when it is displayed in the zone of the webpage; and
in response to the determination, causing display, by the hardware processor of the server, of a graphical user interface on a client device, the graphical user interface comprising the plurality of products, the determined KPI for each product of the plurality of the products, and recommendations for the product, the recommendations based on the determination and the attractiveness rate.

### Claim 2 (depends on 1)

The method of claim 1, wherein the plurality of zones are different areas of display included in the webpage.

### Claim 3 (depends on 1)

The method of claim 1, wherein, for each product of the plurality of products, the number of page views is based on a number of times each product of the plurality of products displayed in the plurality of zones has been viewed by the users that are navigating the webpage.

### Claim 4 (depends on 1)

The method of claim 1, wherein, for each product of the plurality of products, the conversion rate is based on a number of completed purchases associated with each product resulting from the user selections of product references associated with each product.

### Claim 5

A non-transitory computer readable medium having stored thereon instructions for causing a processing circuitry to execute a process, the process comprising:
receiving a webpage analysis request of a webpage;
extracting contents of the webpage from one or more web servers;
accessing archive data in a database;
based on the archive data, determining a plurality of zones of the webpage, each zone in the plurality of zones associated with a predefined area within the webpage that is selectable by a user of the webpage;
identifying, a plurality of products displayed in the plurality of zones;
detecting from a plurality of user computer devices, user selections in a zone of the plurality of zones in the webpage;
in response to the user selections in the zone, determining key performing indicators (KPI) for each product of the plurality of products, wherein the determined KPI comprise a number of user selections of product references associated with each product and a conversion rate associated with each product,
wherein the KPI for each product of the plurality of products further comprises:
a number of page views, a click rate, an attractiveness rate, and a product revenue,
wherein the click rate for a product is based on a number of times the users that are navigating the webpage select an item within the webpage that displays the product in a zone of the webpage,
wherein the attractiveness rate for the product is based on a percentage of users that are navigating to the zone of the webpage that displays the product and select, in the zone, a product reference associated with the product;
determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of the other products in the webpage;
in response to determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of other products in the webpage, automatically determining that there is a lack of visibility of an image associated with the product when it is displayed in the zone of the webpage; and
in response to the determination, causing display of a graphical user interface on a client device, the graphical user interface comprising the plurality of products, the determined KPI for each product of the plurality of the products, and recommendations for the product, the recommendations based on the determination and the attractiveness rate.

### Claim 6

A system comprising:
a processing circuitry; and
a memory, the memory containing instructions that, when executed by the processing circuitry, configure the system to perform operations comprising:
receiving a webpage analysis request of a webpage;
extracting contents of the webpage from one or more web servers;
accessing archive data in a database;
based on the archive data, determining a plurality of zones of the webpage, each zone in the plurality of zones associated with a predefined area within the webpage that is selectable by a user of the webpage;
identifying, a plurality of products displayed in the plurality of zones;
detecting from a plurality of user computer devices, user selections in a zone of the plurality of zones in the webpage;
in response to the user selections in the zone, determining key performing indicators (KPI) for each product of the plurality of products, wherein the determined KPI comprise a number of user selections of product references associated with each product and a conversion rate associated with each product,
wherein the KPI for each product of the plurality of products further comprises:
a number of page views, a click rate, an attractiveness rate, and a product revenue,
wherein the click rate for a product is based on a number of times the users that are navigating the webpage select an item within the webpage that displays the product in a zone of the webpage,
wherein the attractiveness rate for the product is based on a percentage of users that are navigating to the zone of the webpage that displays the product and select, in the zone, a product reference associated with the product;
determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of the other products in the webpage;
in response to determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of other products in the webpage, automatically determining that there is a lack of visibility of an image associated with the product when it is displayed in the zone of the webpage; and
in response to the determination, causing display of a graphical user interface on a client device, the graphical user interface comprising the plurality of products, the determined KPI for each product of the plurality of the products, and recommendations for the product, the recommendations based on the determination and the attractiveness rate.

### Claim 7 (depends on 6)

The system of claim 6, wherein the plurality of zones are different areas of display included in the webpage.

### Claim 8 (depends on 6)

The system of claim 6, wherein, for each product of the plurality of products, the number of page views is based on a number of times each product of the plurality of products displayed in the plurality of zones has been viewed by the users that are navigating the webpage.

### Claim 9 (depends on 6)

The system of claim 6, wherein, for each product of the plurality of products, the conversion rate is based on a number of completed purchases associated with each product resulting from the user selections of product references associated with each product.