Method and system for monitoring website interaction without use of third party cookies

A method of assessing website visitor behavior, the method comprising, by a user electronic device:

• using a web application to access a page of a website that is served by a web server;
• and
• while accessing the page, executing a measurement script that causes the user electronic device to:
• parse a uniform reference locator of the page to determine one or more attributes of the web page, and store an identifier for the one or more attributes in a first party cookie;
• or
• parse the page to identify an editorial tag for the page, wherein the editorial tag is associated with an editorial classification, and store an identifier for the editorial classification in the first party cookie;
• or
• parse the page to identify a plurality of interactive page elements on the page, at least one of which is associated with one or more of the known behaviors, and monitor actions of the user electronic device to identify any of the interactive page elements that are associated with one or more of the known behaviors with which a user of the user electronic device interacts, and store an identifier for the interactive page elements with which the user interacts in the first party cookie;
• or
• parse the page to identify a plurality of words or phrases in the page, for each of the plurality of words or phrases, determine a number of times that the word or phrase appears in the page, and identify any semantically related words or phrases that appear in the page at least a threshold number of times, and store an identifier for the identified semantically related words or phrases in the first party cookie.

A method of assessing website visitor behavior, the method comprising, by a user electronic device:

• accessing a website served from a web server, wherein:
• the website comprises a home page and a plurality of non-home pages comprising a measurement script;
• executing the measurement script to:
• determine whether the user electronic device stores a first party cookie for the website, and
• if the first party cookie is available, retrieve the first party cookie, otherwise generate the first party cookie for the website;
• for any page within the website that the user electronic device accesses, executing the measurement script to:
• detect an interaction of the user with the page that the user accesses,
• determine whether the interaction corresponds to a known behavior, and
• if the interaction corresponds to a known behavior, add an indicator of the known behavior to the first party cookie,
• wherein detecting the interaction of the user with the page comprises parsing one or more of the following:
• parsing the page to identify a uniform reference locator of the page to determine one or more attributes of the web page;
• parsing the page to identify an editorial tag for the page, wherein the editorial tag is associated with an editorial classification;
• or
• parsing the page to identify a plurality of interactive page elements on the page, at least one of which is associated with one or more of the known behaviors.