Method and device for print enhancement

A method for enhancing printed products, comprising partially coating a substrate (2) on one side (20) with a varnish (4) so as to obtain at least one coated area (22) and at least one uncoated area (21) on said side (20), and subsequently applying a foil (6) onto the side (20) coated with the varnish (4) and adhesively bonding it to the substrate (2), wherein said foil (6) is designed so as to adhesively bond to the material of the substrate, but not to the varnish (4), so that the adhesive bonding of the foil (6) occurs selectively in at least one uncoated area (21), and wherein following the adhesive bonding the foil (6) is severed along the dividing line (23) between the coated and uncoated areas (21, 22) so that a substrate (2) is obtained which has at least one area (22) coated with varnish (4) on one side (20) thereof, and an adjacent area (21) not coated with said varnish (4), with a foil (6) adhesively bonded to the substrate in said area not coated with varnish 4, with the edge (60) of said foil adjoining the area (22) coated with varnish (4),

• wherein the substrate (2) is made of paper or cardboard or wherein the substrate (2) is a label substrate.