Smart device for promoting products on a shelf

A smart device for the promotion of shelf products comprising:

• a motion transmission system (T), to move the product, installed in a box (1), containing an electric motor (3) with vibration dampener (4);
• a modular universal product gripping system (32) made of metal or plastic,
• an integrated electronic circuit board (35) based on a microprocessor (39) installed in the box (1) on which control and command components are installed,
• a product lighting system (24) comprising an electronically controlled magnet lamp,
• and an electronically controlled smell dispenser system (28), installed outside the box (1);
• an audio system, comprising a loudspeaker (34) and an audio amplifier (37) installed inside the box (1);
• at least one sensor selected from the set of sensors consisting of:
• a motion sensor and a video camera (29) detecting the consumer, and
• communication means (C) installed on the electronic circuit board (35) for bidirectional transmission/reception of information selected from the set of possible consisting of:
• motion type commands, type and frequency of illumination, frequency of the odor triggering, operating life of the device, personalized transmission of an audio/light message according to consumer characteristics, reports on traffic in front of the shelf where the device is installed, and a number of interactions with the consumer, this information being uploaded to a web platform and sent as a report to the customers, the communication means (C) being characterized by that the integrated circuit board (35) further consists of:
• a voltage regulator (38) which lowers the voltage from 12V to 5V to power the components operating at 5V—microprocessor, microcontroller, fan;
• a microprocessor (39), which receives the signal from a motion sensor/video camera (29) installed outside the box, and decides to start an activation by commanding the led lamp (24), the motor (3), runs the audio file, and the smell dispenser system (28), and connects to the web server using a dedicated software;
• a microcontroller (40) receiving the command from the microprocessor (39) and controlling in turn the motor (3), the led lamp (24), a RGB control light indicator (33), a fan (38) and voltage sensor, and receives signal from the motion sensor/video camera (29), which it sends further to the microprocessor (39);
• a battery operated clock module (41) which allows the tracking of time when the device is turned off;
• a motor driver (36) which receives the command from the microcontroller (40) and in turn controls motor movement (3),
• an audio amplifier (37) which increases the power of the signal received from the microprocessor (39);
• a voltage sensor designed to determine if the device is connected to an external battery, the charging level of the battery and to warn the web platform when it should be recharged,
• an infrared position sensor which is intended to detect a position of the mechanism and to transmit this information to the microprocessor (39) via the microcontroller (40);
• and
• at least one integrated WiFi/Bluetooth modules (30) designed to selectively communicate over the Internet through a dedicated software application and connect the device via Bluetooth to a mobile phone through the dedicated software application,
• a cellular transmission module (31), used if a WiFi network is not available, allowing it to connect to the Internet and transmit/receive data, the integrated WiFi/Bluetooth modules (30), and the cellular transmission module (31) constituting means of communication (C).