Digital asset generation and communication

One or more non-transitory computer-storage media having computer-executable instructions embodied thereon that, when executed by at least one processor of a system, cause the system to perform a method, the method comprising:

• receiving an instruction to include a first digital asset as part of a digital presentation;
• determining a first media component to prepend to the first digital asset, thereby providing prepended content;
• determining a second media component to append to the first digital asset, thereby providing appended content, wherein the first digital asset influences the determination of the first media component and the second media component;
• incorporating the prepended content, digital asset, and appended content into the digital presentation;
• associating a unique identifier with the digital presentation, whereby the digital presentation is presentable on a remote display device incident to receiving an indication of the unique identifier;
• and
• storing in a datastore the association of the unique identifier with the digital presentation.

A method for presenting a customized greeting, the method comprising:

• respectively associating each of a plurality of physical items with a corresponding unique identifier, thereby providing a set of unique identifiers;
• wherein each unique identifier is useable to identify one or more attributes of a corresponding physical item;
• providing a user interface that includes a set of controls that are useable to receive a communication of common digital content, wherein the common digital content is commonly associated with each of said plurality of physical items;
• receiving the common digital content;
• receiving from a remote device an indication of a first unique identifier among the set of unique identifiers;
• and
• without user intervention, automatically determining supplemental content that is to be presented with the common digital content, wherein the supplemental content is selected based on the one or more attributes of the physical item corresponding to the first unique identifier;
• causing a composite presentation to be presented on the remote device, wherein the composite presentation includes the supplemental content and the common digital content.