Audience attendance monitoring through facial recognition
AssigneeGoogle Inc.
InventorsDavid Deephanphongs, Ken Krieger
Life of this patent
Estimating the term…
Abstract
In accordance with some implementations, a method for measuring viewership of media content is disclosed. The method is performed on a client system. The client system obtains identification information for individuals who have agreed to participate in a media viewership totals measurement study, detects a first user of the client system, determines media content being presented in proximity to the first user, automatically determines if the first user is an individual who has agreed to participate in the media viewership totals measurement study; and generates viewership data according to the determination.
Claims21
A method comprising:
- on a client system having one or more processors, and memory storing one or more programs for execution by the one or more processors:
- displaying, on a display of the client system, media content;
- capturing visual data in a vicinity of the client system:
- determining that an object included in the visual data is a facial image of a user based on analyzing the visual data:
- determining that the user is in the vicinity of the client system displaying the media content based on periodically capturing and analyzing the visual data in the vicinity of the client system;
- determining that the facial image of the user is for an individual who is not enrolled in a media viewership study for measuring viewership of the media content;
- transmitting, to a server system, presence information of the user indicating that the user is in the vicinity of the client system displaying the media content, the server system including the user in a total count statistic for the media content in the media viewership study;
- retaining the facial image of the user during the displaying of the media content;
- and
- removing the facial image of the user at an end of the displaying of the media content.
An electronic device comprising:
- one or more processors;
- and
- memory storing one or more programs to be executed by the one or more processors, the one or more programs comprising instructions for:
- displaying, on a display of the electronic device, media content;
- capturing visual data in a vicinity of the electronic device;
- determining that an object included in the visual data is a facial image of a user based on analyzing the visual data;
- determining that the user is in the vicinity of the electronic device displaying the media content based on periodically capturing and analyzing the visual data in the vicinity of the electronic device;
- determining that the facial image of the user is for an individual who is not enrolled in a media viewership study for measuring viewership of the media content;
- transmitting, to a server system, presence information of the user indicating that the user is in the vicinity of the electronic device displaying the media content, the server system including the user in a total count statistic for the media content in the media viewership study;
- retaining the facial image of the user during the displaying of the media content;
- and
- removing the facial image of the user at an end of the displaying of the media content.
A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method by an electronic device, the method comprising:
- displaying, on a display of the electronic device, media content;
- capturing visual data in a vicinity of the electronic device;
- determining that an object included in the visual data is a facial image of a user based on analyzing the visual data;
- determining that the user is in the vicinity of the electronic device displaying the media content based on periodically capturing and analyzing the visual data in the vicinity of the electronic device;
- determining that the facial image of the user is for an individual who is not enrolled in a media viewership study for measuring viewership of the media content;
- transmitting, to a server system, presence information of the user indicating that the user is in the vicinity of the electronic device displaying the media content, the server system including the user in a total count statistic for the media content in the media viewership study;
- retaining the facial image of the user during the displaying of the media content;
- and
- removing the facial image of the user at an end of the displaying of the media content.
Dependencies are inferred from the claim text.