Paper product dispenser cutting system

A paper product dispenser comprising:

• a housing comprising a product holding area configured to hold a roll;
• a rotating member configured to rotate, in a first direction, in response to rotation of the roll;
• a cutting surface in the housing;
• a cutting blade coupled to the rotating member and having a first position, and a second position in which the cutting blade is in contact with the cutting surface, wherein the rotating member is configured to (i) move the cutting blade from the first position to the second position during a first portion of a rotation cycle of the roll in the first direction and (ii) move the cutting blade from the second position to the first position during a second portion of the rotation cycle of the roll in the first direction;
• and wherein the rotating member includes a first circular gear with gear teeth along less than all of its circumference and the rotating member includes a second circular gear with gear teeth along its entire circumference, wherein the first circular gear and the second circular gear are in a side-by-side relationship and have a same axis of rotation.