Freestanding floor display of consumer products

A product display system for displaying a plurality of individual packages of consumer products, the display having a front face, a back face, first and second end faces, a height, a length and a width, the display comprising:

• a plurality of cubic, similarly sized, packages comprising a container and a consumer product disposed therein, wherein the container has a front panel and an opposite back panel defining a package length, and a first end panel and an opposite second end panel defining a package width, wherein each of the panels comprise a plurality of graphic elements disposed thereon and wherein the first and second end panels are visually similar to one another and front and back panels are visually distinct from one another;
• a first array of packages stacked in a first column and a first row, each package within the first array orientated in a first direction such that the package front panel forms a portion of the first end face of the display;
• and
• a second array of packages stacked in a second column and a second row, each package within the second array orientated in a second direction that is opposite that of the first direction such that the package back panel forms a portion of the first end face of the display.

A method of displaying packages of consumer products comprising:

• providing a support medium having a length dimension and a width dimension, wherein the length dimension is greater than the width dimension;
• providing a plurality packages comprising a container and a consumer product disposed therein, wherein the containers have a front panel and an opposite back panel defining a package length, and a first end panel and an opposite second end panel defining a package width, wherein each of the panels comprise a plurality of graphic elements disposed thereon, and wherein the first and second end panels are visually similar to one another and the front and back panels are visually distinct from one another;
• stacking a first plurality of packages on the support medium in a first column and a first row to form a first stacked package array, wherein all of the packages in the first stacked package array have a first orientation;
• stacking a second plurality of packages on the support medium in a second column and a second row to form a second stacked package array, wherein all of the packages in the second stacked package array have a second orientation that is opposite to the first orientation;
• and
• wherein the first and the second stacked package arrays form a display face formed from a plurality of package first end panels, a display back face formed from a plurality of package second end panels, a first display end face formed from a plurality of package front and back panels and a second display end face formed from a plurality of package front and back panels.