# US 12,120,190 B1 · Systems and methods for building funnel websites using artificial intelligence in a tiered software framework

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- Number: US 12,120,190 B1
- Document ID: US12120190B1
- Status: Granted
- Kind: B1
- Application number: 18/651,892
- Filed: 2024-05-01
- Granted: 2024-10-15
- Earliest claimed: 2023-09-05
- Assignees: HighLevel Inc.
- Applicants: HighLevel Inc.
- Inventors: Hardik Bhatt; Prakhar Agarwal; Ajay Dev; Shaun Clark; Robin Alex; Varun Vairavan
- Web page: https://patentgrep.com/patent/US12120190B1

## CPC

- H04L 67/34: {involving the movement of software or configuration parameters (network booting or remote initial program loading [RIPL] G06F9/4416)}
- H04L 41/16: using machine learning or artificial intelligence
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

Embodiments of a method for building funnel websites using artificial intelligence (AI) in a tiered software framework comprise providing a tiered software framework comprising a plurality of tiers with hierarchical data access to corresponding subscribers; receiving at the tiered software framework, a prompt with requirements for generating a funnel website from a subscriber having access to a tier in the plurality of tiers; searching a template library comprising a plurality of funnel website templates, the searching based at least on the prompt; selecting a funnel website template from the template library, with selection based on the conversion rates; retrieving business information of the subscriber; filling the selected funnel website template with the business information to generate the funnel website; and deploying the funnel website at the tier.

## Claims

### Claim 1

A method for automatically building funnel websites using artificial intelligence (AI) in a tiered software framework, the method comprising:
providing a tiered software framework comprising a plurality of tiers with data access to corresponding subscribers according to a data hierarchy;
receiving at the tiered software framework, requirements for generating a funnel website, wherein the requirements are from a subscriber having credentials to access a tier in the plurality of tiers;
searching a template library comprising a plurality of funnel website templates, the searching based on a prompt, wherein:
each funnel website template comprises at least a page template and a funnel template, the page template comprising an arrangement of at least graphics and text, the arrangement being different from other page templates in the template library, the funnel template comprising a user experience (UX) flow different from other funnel templates in the template library,
the funnel website templates are associated with respective conversion rates of funnel websites previously generated therefrom for a subset of other subscribers having credentials to access the tier, and
the conversion rates are automatically calculated from real-time monitoring of user feedback on the previously generated funnel websites;
selecting a funnel website template from the template library, with selection based on the conversion rates;
retrieving business information of the subscriber;
filling the selected funnel website template with the business information to generate the funnel website; and
deploying the funnel website at the tier.

### Claim 2 (depends on 1)

The method of claim 1, wherein:
the plurality of tiers comprises a first tier, a second tier and a third tier,
data in the first tier is accessible at the first tier and inaccessible at the second tier and the third tier,
data in the second tier is accessible at the first tier and the second tier and inaccessible at the third tier, and
data in the third tier is accessible at the first tier, the second tier and the third tier.

### Claim 3 (depends on 2)

The method of claim 2, wherein:
the tier is the third tier,
the data in the first tier comprises the template library, and
the data in the third tier comprises the previously generated funnel websites and corresponding user feedback.

### Claim 4 (depends on 1)

The method of claim 1, wherein:
the user feedback of the previously generated funnel websites is categorized, stored, and accessible at the tier according to respective access credentials of the corresponding subscribers in the subset, and
the user feedback accessible by the respective one of the access credentials are inaccessible by all other access credentials in the tier.

### Claim 5 (depends on 1)

The method of claim 1, wherein selecting the funnel website template includes generating the selected funnel website template, comprising:
selecting the subset of subscribers according to at least one business commonality shared with the subscriber;
ranking components of the previously generated funnel websites according to the user feedback, the components identified from corresponding page templates and flow templates of the associated funnel website templates;
selecting the components having higher ranks than other components; and
stitching the selected components to generate the funnel website template.

### Claim 6 (depends on 1)

The method of claim 1, wherein the funnel website comprises one or more pages and a UX flow connecting different portions of content on the one or more pages.

### Claim 7 (depends on 1)

The method of claim 1, further comprising split testing the funnel website at the tier.

### Claim 8

Non-transitory computer-readable tangible media that includes instructions for execution, which when executed by a processor of a computing device, is operable to perform operations comprising:
providing a tiered software framework comprising a plurality of tiers with data access to corresponding subscribers according to a data hierarchy;
receiving at the tiered software framework, requirements for generating a funnel website, wherein the requirements are from a subscriber having credentials to access a tier in the plurality of tiers;
searching a template library comprising a plurality of funnel website templates, the searching based on a prompt, wherein:
each funnel website template comprises at least a page template and a funnel template, the page template comprising an arrangement of at least graphics and text, the arrangement being different from other page templates in the template library, the funnel template comprising a user experience (UX) flow different from other funnel templates in the template library,
the funnel website templates are associated with respective conversion rates of funnel websites previously generated therefrom for a subset of other subscribers having credentials to access the tier, and
the conversion rates are automatically calculated from real-time monitoring of user feedback on the previously generated funnel websites;
selecting a funnel website template from the template library, with selection based on the conversion rates;
retrieving business information of the subscriber;
filling the selected funnel website template with the business information to generate the funnel website; and
deploying the funnel website at the tier.

### Claim 9 (depends on 8)

The non-transitory computer-readable tangible media of claim 8, wherein:
the plurality of tiers comprises a first tier, a second tier and a third tier,
data in the first tier is accessible at the first tier and inaccessible at the second tier and the third tier,
data in the second tier is accessible at the first tier and the second tier and inaccessible at the third tier, and
data in the third tier is accessible at the first tier, the second tier and the third tier.

### Claim 10 (depends on 9)

The non-transitory computer-readable tangible media of claim 9, wherein:
the tier in the plurality of tiers is the third tier,
the data in the first tier comprises the template library, and
the data in the third tier comprises the previously generated funnel websites and corresponding user feedback.

### Claim 11 (depends on 8)

The non-transitory computer-readable tangible media of claim 8, wherein:
the user feedback of the previously generated funnel websites is categorized, stored, and accessible at the tier according to respective access credentials of the corresponding subscribers in the subset, and
the user feedback accessible by the respective one of the access credentials are inaccessible by all other access credentials in the tier.

### Claim 12 (depends on 8)

The non-transitory computer-readable tangible media of claim 8, wherein selecting the funnel website template includes generating the selected funnel website template, comprising:
selecting the subset of subscribers according to at least one business commonality shared with the subscriber;
ranking components of the previously generated funnel websites according to the user feedback, the components identified from corresponding page templates and flow templates of the associated funnel website templates;
selecting the components having higher ranks than other components; and
stitching the selected components to generate the funnel website template.

### Claim 13 (depends on 8)

The non-transitory computer-readable tangible media of claim 8, wherein the funnel website comprises one or more pages and a UX flow connecting different portions of content on the one or more pages.

### Claim 14 (depends on 8)

The non-transitory computer-readable tangible media of claim 8, the operations further comprising split testing the funnel website at the tier.

### Claim 15

An apparatus comprising:
a processing circuitry;
a memory storing data; and
a communication circuitry, wherein the processing circuitry executes instructions associated with the data, the processing circuitry is coupled to the communication circuitry and the memory, and the processing circuitry and the memory cooperate, such that the apparatus is configured for:
providing a tiered software framework comprising a plurality of tiers with data access to corresponding subscribers according to a data hierarchy;
receiving at the tiered software framework, requirements for generating a funnel website, wherein the requirements are from a subscriber having credentials to access a tier in the plurality of tiers;
searching a template library comprising a plurality of funnel website templates, the searching based on a prompt, wherein:
each funnel website template comprises at least a page template and a funnel template, the page template comprising an arrangement of at least graphics and text, the arrangement being different from other page templates in the template library, the funnel template comprising a user experience (UX) flow different from other funnel templates in the template library,
the funnel website templates are associated with respective conversion rates of funnel websites previously generated therefrom for a subset of other subscribers having credentials to access the tier, and
the conversion rates are automatically calculated from real-time monitoring of user feedback on the previously generated funnel websites;
selecting a funnel website template from the template library, with selection based on the conversion rates;
retrieving business information of the subscriber;
filling the selected funnel website template with the business information to generate the funnel website; and
deploying the funnel website at the tier.

### Claim 16 (depends on 15)

The apparatus of claim 15, wherein:
the plurality of tiers comprises a first tier, a second tier and a third tier,
data in the first tier is accessible at the first tier and inaccessible at the second tier and the third tier,
data in the second tier is accessible at the first tier and the second tier and inaccessible at the third tier, and
data in the third tier is accessible at the first tier, the second tier and the third tier.

### Claim 17 (depends on 16)

The apparatus of claim 16, wherein:
the tier in the plurality of tiers is the third tier,
the data in the first tier comprises the template library, and
the data in the third tier comprises the previously generated funnel websites and corresponding user feedback.

### Claim 18 (depends on 15)

The apparatus of claim 15, wherein:
the user feedback of the previously generated funnel websites is categorized, stored, and accessible at the tier according to respective access credentials of the corresponding subscribers in the subset, and
the user feedback accessible by the respective one of the access credentials are inaccessible by all other access credentials in the tier.

### Claim 19 (depends on 15)

The apparatus of claim 15, wherein selecting the funnel website template includes generating the selected funnel website template, comprising:
selecting the subset of subscribers according to at least one business commonality shared with the subscriber;
ranking components of the previously generated funnel websites according to the user feedback, the components identified from corresponding page templates and flow templates of the associated funnel website templates;
selecting the components having higher ranks than other components; and
stitching the selected components to generate the funnel website template.

### Claim 20 (depends on 15)

The apparatus of claim 15, further configured for split testing the funnel website at the tier.
