# US 12,118,588 B2 · Method and system for advertising on shuttle services > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,118,588 B2 - Document ID: US12118588B2 - Status: Granted - Kind: B2 - Application number: 16/960,143 - Filed: 2018-01-15 - Published: 2021-04-29 - Granted: 2024-10-15 - Earliest claimed: 2018-01-15 - Assignees: Ford Global Technologies, LLC - Applicants: Ford Global Technologies, LLC - Inventors: Perry Robinson MacNeille; Yimin Liu - Web page: https://patentgrep.com/patent/US12118588B2 ## CPC - G06Q 30/0265: {Vehicular advertisement} - B60W 60/00253: {Taxi operations} - G01C 21/3476: {using point of interest [POI] information, e.g. a route passing visible POIs} - G06Q 10/0283: {for travel seating} - G06Q 10/047: Optimisation of routes or paths, e.g. travelling salesman problem - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - G06Q 30/0206: {Price or cost determination based on market factors} - G06Q 30/0273: Determination of fees for advertising - G06Q 50/40: Business processes related to the transportation industry (shipping G06Q10/083) - G08G 1/096833: {where different aspects are considered when computing the route} - G08G 1/133: within the vehicle {; Indicators inside the vehicles or at stops} - G05D 1/0088: {characterized by the autonomous decision making process, e.g. artificial intelligence, predefined behaviours (using knowledge based models G06N5/00)} - G05D 1/81: Handing over between on-board automatic and on-board manual control - G08G 1/202: {Dispatching vehicles on the basis of a location, e.g. taxi dispatching} - H04W 4/021: Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - B60W: CONJOINT CONTROL OF VEHICLE SUB-UNITS OF DIFFERENT TYPE OR DIFFERENT FUNCTION; CONTROL SYSTEMS SPECIALLY ADAPTED FOR HYBRID VEHICLES; ROAD VEHICLE DRIVE CONTROL SYSTEMS FOR PURPOSES NOT RELATED TO THE CONTROL OF A PARTICULAR SUB-UNIT - G01C: MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY (measuring liquid level G01F; radio navigation, determining distance or velocity by use of propagation effects, e.g. Doppler effects, propagation time, of radio waves, analogous arrangements using other waves G01S) - G08G: TRAFFIC CONTROL SYSTEMS (guiding railway traffic, ensuring the safety of railway traffic B61L; arrangement of road signs or traffic signals E01F9/00; radar or analogous systems, sonar systems, lidar systems specially adapted for traffic control G01S13/91, G01S15/88, G01S17/88; {radar or analogous systems, sonar systems, lidar systems specially adapted for anti-collision purposes G01S13/93, G01S15/93, G01S17/93}) - G05D: SYSTEMS FOR CONTROLLING OR REGULATING NON-ELECTRIC VARIABLES - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) ## Abstract An advertising method for a shuttle comprises by a controller, responsive to identifying a drop-off location and a business paying to influence a route traveled by the shuttle, selecting one of a plurality of routes to the drop-off location according to a priming estimate indicating that points of interest along the one share more characteristics with the business relative to others of the plurality; and commanding the shuttle to travel the one. ## Claims ### Claim 1 An advertising method for a shuttle, comprising: by a controller, responsive to identifying a drop-off location and an advertising business paying to influence a route travelled by the shuttle, selecting one of a plurality of routes to the drop-off location according to a priming estimate indicating that the one selected route is associated with a highest number of points of interests (POIs) of the same type as the advertising business relative to others of the plurality of routes, wherein none of the POIs is the advertising entity; confining the plurality of routes to a geo-fence defined by the drop-off location; and commanding the shuttle to travel the one selected route. ### Claim 2 (depends on 1) The method of claim 1 wherein the identifying the advertising business includes selecting the advertising business from a plurality of advertising businesses each offering to pay to influence the route of the shuttle according to a distance between the drop-off location and a location of the advertising business. ### Claim 3 (depends on 1) The method of claim 1 wherein the identifying the advertising business includes selecting the advertising business from a plurality of advertising businesses each offering to pay to influence the route of the shuttle according to an amount offered. ### Claim 4 (depends on 1) The method of claim 1 further comprising dispensing a scent selected by the advertising business on the shuttle during the travel. ### Claim 5 (depends on 1) The method of claim 1 further comprising displaying advertisements for the advertising business on the shuttle during the travel. ### Claim 6 A routing server for a shuttle, comprising: a controller programmed to, responsive to identifying a drop-off location for a passenger, a preference of the passenger, and a business paying to influence a route travelled by the shuttle, select one of a plurality of routes to the drop-off location according to the preference and a priming estimate indicating an extent to which points of interest (POIs) along the one selected route share characteristics with the business relative to others of the plurality of routes, wherein the POIs are not the business, provide instructions to the shuttle such that the shuttle travels the one selected route, and po2 provide instructions to the shuttle such that the shuttle displays advertisements for the business during the travel. ### Claim 7 (depends on 6) The server of claim 6 wherein the identifying the business includes selecting the business from a plurality of businesses each offering to pay to influence the route of the shuttle according to a distance between the drop-off location and a location of the business. ### Claim 8 (depends on 6) The server of claim 6 wherein the identifying the business includes selecting the business from a plurality of businesses each offering to pay to influence the route of the shuttle according to amounts offered. ### Claim 9 (depends on 6) The server of claim 6 wherein the controller is further programmed to provide instructions to the shuttle such that the shuttle dispenses a scent selected by the business during the travel. ### Claim 10 (depends on 6) The server of claim 6 wherein the controller is further programmed to confine the plurality of routes to a geo-fence defined by the drop-off location. ### Claim 11 (depends on 6) The server of claim 6 wherein the instructions define navigation commands. ### Claim 12 (depends on 11) The server of claim 11 wherein the navigation commands are autonomous navigation commands.