# US 12,114,052 B2 · Methods, systems, and media for presenting interactive elements within video content > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,114,052 B2 - Document ID: US12114052B2 - Status: Granted - Kind: B2 - Application number: 18/379,845 - Filed: 2023-10-13 - Published: 2024-02-01 - Granted: 2024-10-08 - Earliest claimed: 2015-12-22 - Assignees: Google Inc. - Applicants: Google LLC - Inventors: Justin Lewis; Ruxandra Georgiana Davies - Web page: https://patentgrep.com/patent/US12114052B2 ## CPC - H04N 21/8545: for generating interactive applications - G06F 16/748: {Hypervideo (linking data to content, e.g. by linking an URL to a video object in the context of video distribution systems H04N21/858)} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - H04N 21/4782: Web browsing {, e.g. WebTV} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N 21/8583: {by creating hot-spots} - G06Q 30/0251: Targeted advertisements - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A method includes causing, at a first time point, an initial view of immersive video content to be presented on a user device, the initial view including an interactive element and having a first horizontal field of view at a first angular direction. The interactive element is initially at a first angular position outside the first horizontal field of view. An input made via the user device is received at a second time point, the input indicating the initial view is to be changed towards the first angular position. A viewpoint of the immersive video content is caused to change to a first view having a second horizontal field of view at a second angular direction. The method includes determining that the first angular position is within the second horizontal field of view, identifying a content creator associated with the interactive element, and assigning attribution information to the content creator. ## Claims ### Claim 1 A method for presenting interactive elements within video content, the method comprising: causing, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view having a first horizontal field of view at a first angular direction and a first interactive element to be presented on the user device, the first interactive element at a first angular position outside of the first horizontal field of view at the first time point; receiving an input made via the user device at a second time point, the input indicating that the initial view of the immersive video content is to be changed in a direction towards the first angular position; in response to receiving the input, causing a viewpoint of the immersive video content to change to a first view having a second horizontal field of view at a second angular direction, different from the first angular direction; determining that the first angular position is within the second horizontal field of view of the first view of the immersive video content; in response to determining that the first angular position is within the second horizontal field of view of the first view, identifying a content creator associated with the first interactive element; and assigning attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element. ### Claim 2 (depends on 1) The method of claim 1, wherein the input made via the user device at the second time point is a movement of the user device. ### Claim 3 (depends on 1) The method of claim 1, wherein the input made via the user device at the second time point is a user input on a touchscreen of the user device. ### Claim 4 (depends on 1) The method of claim 1, wherein the first interactive element is selectable. ### Claim 5 (depends on 4) The method of claim 4, further comprising: receiving an indication that the first interactive element has been selected; and causing an action associated with the first interactive element to be performed on the user device. ### Claim 6 (depends on 5) The method of claim 5, wherein the action is causing a web page to open. ### Claim 7 (depends on 5) The method of claim 5, wherein the action is causing a user interface for sharing the immersive video content to be presented. ### Claim 8 (depends on 5) The method of claim 5, wherein the attribution information further indicates that the interactive element has been selected. ### Claim 9 A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for presenting interactive elements within video content, the method comprising: causing, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view having a first horizontal field of view at a first angular direction and a first interactive element to be presented on the user device, the first interactive element at a first angular position outside of the first horizontal field of view at the first time point; receiving an input made via the user device at a second time point, the input indicating that the initial view of the immersive video content is to be changed in a direction towards the first angular position; in response to receiving the input, causing a viewpoint of the immersive video content to change to a first view having a second horizontal field of view at a second angular direction, different from the first angular direction; determining that the first angular position is within the second horizontal field of view of the first view of the immersive video content; in response to determining that the first angular position is within the second horizontal field of view of the first view, identifying a content creator associated with the first interactive element; and assigning attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element. ### Claim 10 (depends on 9) The non-transitory computer-readable medium of claim 9, wherein the input made via the user device at the second time point is a movement of the user device. ### Claim 11 (depends on 9) The non-transitory computer-readable medium of claim 9, wherein the input made via the user device at the second time point is a user input on a touchscreen of the user device. ### Claim 12 (depends on 9) The non-transitory computer-readable medium of claim 9, wherein the first interactive element is selectable. ### Claim 13 (depends on 12) The non-transitory computer-readable medium of claim 12, wherein the method further comprises: receiving an indication that the first interactive element has been selected; and causing an action associated with the first interactive element to be performed on the user device. ### Claim 14 (depends on 13) The non-transitory computer-readable medium of claim 13, wherein the action is causing a web page to open. ### Claim 15 (depends on 13) The non-transitory computer-readable medium of claim 13, wherein the action is causing a user interface for sharing the immersive video content to be presented. ### Claim 16 (depends on 13) The non-transitory computer-readable medium of claim 13, wherein the attribution information further indicates that the interactive element has been selected.